Brands
Birla Opus rolls out the red wall with luxe new designer finish range
MUMBAI: Why settle for beige when your walls can wear a masterpiece? Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled a stunning new Designer Finish range that brings together artistry, innovation, and a splash of Italian flair. With two premium collections, the Dream and Timeless, the brand is looking to elevate Indian interior design, one textured wall at a time.
Launched alongside a growing footprint of retail and experiential stores across India, including Mumbai, Gurugram and Lucknow, the Designer Finish collection invites consumers to quite literally feel the difference. The Dream Collection dazzles with 3D patterns and over 150 water-resistant metallic shades, while the Timeless Collection leans into rustic, lime-based finishes inspired by the raw elegance of stone, clay, and marble.
Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value. Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury. At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistry that will definitely add a taste of luxury to your home.”
Each collection offers nature-inspired textures and colour combinations that aim to turn walls into canvas-like statements. Think sea swirls, dreamy clouds, earthy elegance, and handcrafted Italian craftsmanship, all rendered in eco-friendly, low-VOC paints that are as breathable as they are beautiful.
The Dream Collection boasts 14 nature-themed designs, each available in 10 unique colourways offering a staggering 140 wall-finish variations. Meanwhile, the Timeless Collection brings 12 earthy, artisanal designs to life. All finishes are extra durable, scratch-resistant, and designed to offer a luxury look that lasts.
The Designer Finish range is currently available at Birla Opus Paint Studios and franchisee stores, with plans to expand to Bangalore, Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad and Surat. With each new studio, Birla Opus is not just selling paint, it’s inviting consumers into a curated world of interior expression.
So, whether you’re dreaming of drama or craving calm, there’s now a wall finish that speaks your language because in the world of Birla Opus, your walls do more than just hold up the roof. They make a statement.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
