iWorld
CloudTV plugs in Harshad Wadivkar as new business head for monetisation
MUMBAI: CloudTV, India’s first certified Smart TV operating system, is switching to a higher gear on its monetisation plans with the appointment of Harshad Wadivkar as business head – monetisation. The move signals CloudTV’s growing ambitions to cash in on India’s fast-expanding connected TV (CTV) advertising wave.
In his new role, Wadivkar will lead revenue strategies, forge fresh media partnerships, and unlock new monetisation channels across CloudTV’s platform, which today reaches more than 12 million viewers in regional markets across the country.
A digital sales veteran with over 15 years under his belt, Wadivkar has previously clocked stints at Adscholars, Xapads Media, and Mediascope. His client roster reads like a brand who’s who — from DSP Mutual Fund and ESPN to Mahindra Auto and Jaguar Land Rover — and his agency links span GroupM, Madison, IPG, and Publicis. His knack for scaling revenues and building lasting partnerships makes him a prized recruit for CloudTV’s next growth lap.
CloudTV COO and co-founder Abhijeet Rajpurohit said: “We are delighted to welcome Harshad aboard. His deep digital expertise and sharp monetisation focus will be pivotal as we strengthen our footprint in India’s rapidly evolving connected TV landscape.”
With the CTV market shifting into overdrive, CloudTV is betting big on seasoned hands like Wadivkar to drive its revenue engine and bolster its standing as an indispensable advertising enabler for smart TV audiences.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
