Digital
CashKaro gets real as it roasts coin gimmicks in cashback reality check
MUMBAI: Cashkaro has just dropped the mic and a few coins in its latest swipe at rewards platform gimmickry. In a witty takedown of digital token theatrics, the cashback and coupons platform has launched a cheeky new ad film that riffs off a viral talent show moment complete with lights, flair, and a whole lot of #bakwaas bashing.
Part of its bold #CoinsVSCashback campaign, the film playfully parodies the over-the-top style of India’s most meme-worthy reality shows but swaps staged drama for sharp satire. The twist? A contestant wins hearts not with a coin-laden gimmick, but by flashing the golden truth: real cashback beats pretend perks every time.
The film pokes fun at reward systems built on ‘digital coins’ which often come with caveats, expiry dates, and fine print longer than your grocery list. Instead, Cashkaro positions itself as the straight-talking champion of value: cashback that lands in your bank account, not buried in some loyalty app limbo.
Talking about CashKaro’s mission to provide real cashback for Indian shoppers, Cashkaro and Earnkaro co-founder Swati Bhargava said, “CashKaro has always stood for real, tangible savings not coins that come with fine print, expiry dates, or usage limits. With our digital campaign #CoinsVSCashback, we’re calling out the smoke and mirrors of so-called coin rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. Last year, we rolled out our Aadat Badlo campaign that also focused on shifting consumer behaviour and helping them earn big by changing one small habit while shopping. That’s the value we’ve consistently delivered, and this film captures that message in a bold, humorous, and unmistakably CashKaro way.”
Backed by earlier releases including a Ghibli-style animated film and the quirky GOAT Talks series the campaign builds momentum through creativity and candour. All content has been developed by CashKaro’s in-house Brand & Creatives team.
Reflecting on the creative storytelling approach, Cashkaro director for brand & creatives Ishan Agarwal said, “We wanted to take an instantly recognizable pop-culture flashpoint and use it as a creative lens to cut through the noise. The ‘Latent’ moment was the perfect canvas to deliver a humorous yet hard-hitting truth that ‘cashback shouldn’t be confusing or conditional’ in sync with the broader #CoinsVSCashback campaign narrative. As CashKaro steadily cements its place as the G.O.A.T of real cashback, this ad aims to blend entertainment with clarity while leaving users with a message about what truly sets us apart.”
The message is crystal clear (unlike the terms and conditions of those coins): CashKaro gives actual cashback, not empty digital pocket change.
So while other platforms may gamify your shopping into a confusing mess of points and tokens, Cashkaro is keeping it real no talent show theatrics required. With every ad drop, the platform continues to carve a space that’s equal parts entertaining and empowering for India’s deal-hungry digital shopper.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
