iWorld
Prime time for hoops as NBA lands on Prime Video in slam-dunk global deal
MUMBAI: The courts are going digital and Prime Video is making the first move. In a slam-dunk announcement for basketball fans across India, Prime Video has unveiled the official logo for its upcoming coverage of the NBA, marking a major play in the global sports streaming arena. Starting October 2025, hoops action will stream straight to your screens no extra charges, no cable required.
This follows Prime Video’s landmark 11-year media rights agreement with the NBA, making it the exclusive destination for 67 regular-season games each year, along with knockout matches from the Emirates NBA Cup and the Play-In Tournament. The deal also includes select playoff games and the Conference Finals in six out of the 11 seasons, an unmissable lineup for Indian fans.
But wait, there’s more. Starting in 2026, the platform will tip off its WNBA coverage too, streaming 30 regular-season games and exclusive playoff matchups, including three WNBA Finals over the course of the agreement.
With this move, Prime Video becomes more than just a platform, it becomes a prime court-side seat. NBA legends and Hall-of-Famers like Dwyane Wade, Steve Nash, Dirk Nowitzki, Blake Griffin and Udonis Haslem will join sports journalist Taylor Rooks for a studio show filled with insights, stories, and signature style. WNBA star Candace Parker will bring her expertise to both NBA and WNBA coverage, making the lineup as star-studded off court as it is on.
Basketball fans who want even more can access NBA League Pass via Prime Video as a third-party add-on, giving them access to an extended buffet of live and on-demand action.
From fast breaks to buzzer beaters, Prime Video is set to transform sports streaming in India, one triple-double at a time.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
