Brands
Acer rolls out fiery Nitro GPUs for DIY gamers with a taste for power and polish
MUMBAI: Acer has fired up its DIY hardware game with a swanky new lineup of Nitro graphics cards, giving both Intel and AMD loyalists something to cheer about. The new entrants include two white-hot Intel Arc models and a pair of Radeon RX 9060 XT OC beasts, each ready to supercharge gaming rigs with eye-watering visuals and AI-savvy wizardry.
Topping the charts is the Nitro Intel Arc B580 OC 12GB, now strutting out in a crisp white finish—ideal for gamers who like their builds as clean as their killstreaks. It clocks in at a blistering 2,740 MHz, supports up to 8K resolution, and packs Intel’s Xe2 microarchitecture for silky smooth ray tracing and XeSS-powered frame boosts. The cherry on top? Acer’s FrostBlade cooling cuts noise by 8 per cent, so the only thing screaming is your gameplay.
Then there’s the Nitro Arc A380 LP 6GB, a low-profile dynamo armed with Intel XMX AI muscle and 3D acceleration. Its 2,000 MHz game clock and support for DirectX 12 Ultimate tech means buttery gameplay and creative workflows, even for 8K HDR video.
Flipping to Team Red, the Nitro Radeon RX 9060 XT OC cards—available in 16GB and 8GB variants—bring serious heat. These RDNA 4-driven monsters hit 3,320 MHz boost clocks and game clocks up to 2,780 MHz, with AMD’s FidelityFX Super Resolution 4 and HYPR-RX tech turbocharging performance and trimming latency.
Both Radeon cards run cool under pressure, thanks to dual axial fans with dual ball bearings and whisper-quiet oil-lubricated performance.
Gamers and creators alike will appreciate Acer Intelligence Space and ProCam smarts baked into all models—think AI-assisted app recommendations, gameplay highlights, and an aim assist system that’s legal but lethal.
Price check: The Nitro Intel Arc B580 OC 12GB starts at €329, while the Radeon RX 9060 XT OC 16GB and 8GB land in June in EMEA, priced at €649.99 and €599.99, respectively.
For a full spec check or to find out when they’re hitting shelves in your region, head over to acer.com. DIY never looked this slick—or this savage.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
