Brands
Blunt turns up the volume with ‘Soundwave Series’
MUMBAI: Blunt, the unapologetically wild audio brand from Go5 Incorporation, has just dropped a bombshell — the Soundwave Series, a rebellious line of four Bluetooth speakers priced under Rs 2,000. Designed for millennials who live loud and play louder, these punchy little powerhouses mix head-turning design with unfiltered, hard-hitting sound.
No polite beeps or pastel plastic here. Each speaker in the Soundwave lineup is in a mood — edgy, rugged, and ready for rooftop parties, house hangs, or sandy beach takeovers. Lightweight and water-resistant, they’re built for chaos, not coddling.
Backed by Bluetooth 5.4 for glitch-free streaming and boasting serious battery muscle, the Soundwave Series promises to keep up with your longest playlists and wildest nights. Expect crisp highs, bass that thumps like a heartbeat, and a soundstage that slaps.
Go5 Incorporation founder Puneet Gulati shared his vision, “Blunt is born to break the rules, not follow them. After shaking things up with TecSox and TecMarx, we created Blunt for millennials who live unfiltered and unapologetic. Blunt is unleashing the Soundwave Series, a fierce debut of four unique speakers. They’re for the bold, the gritty, the ones who turn the volume up and never back down. With Blunt, your sound is your statement.”
The Soundwave Series is the brainchild of Ritesh Baheti, Blunt’s 27-year-old general manager and resident product punk. It reflects his millennial-first vision: authentic, high-impact tech that makes a statement without blowing up your bank balance.
If your vibe is volume and your life plays at full blast, the Soundwave Series isn’t just a speaker — it’s your soundtrack.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
