iWorld
About Antoine season 2 now streaming on Netflix in Americas and France
MUMBAI: Streaming just got a little more heart. After making waves at global festivals and breaking ground with its nuanced portrayal of disability, About Antoine is back with a second season now streaming on Netflix across the Americas and France. The award-winning dramedy, co-produced by Just For Laughs and distributed globally by Just For Entertainment Distribution, follows the story of Antoine, a poly-handicapped young man and the fierce, funny, and tender family who navigate life with him. What sets the show apart isn’t just the rare subject matter, but the way it balances authenticity with wit, and hardship with hope.
Now available in French and English, with Spanish and Portuguese subtitles, Season 2 continues to explore Antoine’s world with the same emotional candour that made it a festival darling. Think Banff Rockie 2025 nominee, MIPCOM Diversify TV Award winner, and Rose d’Or nominee, to name just a few of its accolades.
“This is more than just a show, it’s a message in motion,” said Just For Laughs chief marketing officer Alex Avon. “With Netflix on board, we’re thrilled to bring About Antoine to even more people, reminding audiences everywhere what it means to triumph in everyday life.”
Season 2 deepens the show’s emotional resonance, portraying the complexities of care, love, and family with warmth and unexpected humour. It’s storytelling that doesn’t shy away from struggle but always finds the spark in the story.
For anyone looking to stream something meaningful, moving, and still manage a few belly laughs About Antoine just might be the feel-good binge of the season.
iWorld
Prashant Iyer joins Sony LIV as head of marketing
The former Netflix India director grew the streamer’s social following from half a million to 55m
MUMBAI: Sony LIV has poached one of India’s most battle-hardened streaming marketers. Prashant Iyer, who spent nearly eight years at Netflix building its India operation into a social-media juggernaut, has joined the platform as head of marketing.
Iyer leaves Netflix having done rather a lot. He grew the streamer’s India social community from roughly 500,000 followers to over 55m, delivered engagement and organic impressions double those of rivals, and ran more than 250 campaigns across titles, brand and partnerships. In his final role as director, marketing, he sat on the core leadership team credited with driving 15-times revenue and subscription growth over eight years. He also served as the only director-level social leader across Asia-Pacific, a regional mandate that stretched across a 200m-plus follower community.
Before Netflix came Nike, where Iyer spent three and a half years straddling digital brand commerce and key account management, including ownership of Myntra, the brand’s largest digital account in India. Earlier still, Titan Company gave him his first crack at brand and digital marketing.
Sony LIV, which has been muscling for position in an increasingly crowded streaming market, has landed a marketer who knows precisely how to build an audience from scratch and, just as importantly, how to keep it. For a platform still chasing the kind of cultural cachet Netflix India took years to earn, that is not a bad place to start.
