Ad Campaigns
Oberoi Realty builds a poetic tribute to dads with Father’s Day campaign
MUMBAI: Oberoi Realty is tugging heartstrings this Father’s Day with a soulfully crafted campaign that celebrates the unsung moments between dads and their little champions. Titled “From the first game to the biggest win, Dads are there for it all”, the brand’s latest digital film is an ode to the quiet strength of fatherhood — and the spaces that make connection possible.
Shot using AI-generated visuals, the film paints a picture of everyday joy: sprints across sun-dappled lawns, carefree dips by the pool, and laughter echoing across basketball courts — all set within the serene, carefully designed enclaves of Oberoi Realty’s residential communities.
It’s not just bricks and landscaping. Each scene underscores how architecture can nurture emotion. Whether it’s open greens that welcome play, or lounges and shared courts that spark multigenerational bonding, Oberoi’s environments are more than backdrops — they’re facilitators of togetherness.
The film is accompanied by an original poem that strikes an emotional chord, elevating the campaign beyond nostalgia into a quiet meditation on presence and place. It’s a reminder that while love may be quiet, the right setting can make it resonate louder.
Speaking about the campaign, Oberoi Realty VP – brand marketing & corporate communication, Sarina Menezes said, “At Oberoi Realty, we believe the most powerful stories are those rooted in real human connections. This Father’s Day film, enhanced by AI and a heartfelt poetic narrative celebrates life’s simplest yet most cherished moments. From a playful game to a poolside chat, our communities are designed to nurture these shared experiences and create homes where lifelong memories are made.”
With this campaign, Oberoi Realty continues its streak of blending high-end living with heartfelt storytelling — a luxe love letter to fatherhood that lives across the brand’s social media channels.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
