e-commerce
Amazon India turns up the AC and tech to cool delivery blues and boost worker wellbeing
MUMBAI: If there’s one place in India where the mercury never messes with productivity, it’s Amazon’s fulfillment centres. While much of the country battles sweltering heatwaves and endless traffic snarls, Amazon India has been quietly rewriting the rulebook on how warehouses and logistics hubs should care for their people—not just parcels.
During a walkthrough at its DEL5 Fulfilment Centre in Haryana, Amazon India showcased its climate-controlled spaces and ergonomic layouts designed to keep its teams not just moving, but thriving. The company’s operations, built for speed and scale, now wear a wellness-first badge with pride.
“We’re constantly upgrading our fulfillment infrastructure to raise the bar on employee and associate experience and operational excellence,” said Amazon India director – operations Salim R Memon. “Our buildings are designed to deliver on both speed and safety—ensuring a high-performance environment that supports our teams every day”.
The fulfilment and sortation centres now feature real-time heat index monitoring systems, allowing site managers to tweak shifts and break schedules depending on external weather conditions. The buildings come equipped with cold water stations, electrolyte supplements, ergonomic workstations, air-conditioned rest areas, and on-site Amcare units staffed with medical professionals.
Outside the warehouses, Amazon is extending comfort to the kerbside. Its ‘Project Ashray’—now expanded to 100 locations—offers fully air-conditioned roadside rest points for delivery associates. These spaces include washrooms, mobile charging stations, hydration setups, shaded seating, and first-aid kits, making them safe havens on long delivery routes.
To beat the heat even further, the company has deployed smart routing technology that charts optimal delivery paths based on real-time weather and traffic, cutting down exposure to harsh conditions. And in emergencies, the Dial 4242 ambulance service stands ready with no-cost basic and advanced life support.
The e-commerce giant also plans to offer free health check-ups to over 80,000 delivery associates and partners across India by the end of 2025. These measures mark Amazon’s ongoing push towards building a resilient, people-first supply chain.
With year-round demand stretching the workforce thin, the focus on associate wellbeing could prove to be Amazon’s biggest productivity hack yet.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
