e-commerce
Clear Premium Water taps into quick commerce to quench urban thirst on-demand
MUMBAI: In a city where you can order sushi, a mattress, and a mop all in under 10 minutes, water was the only holdout. Not anymore. Clear Premium Water has taken a giant digital leap, launching across India’s top e-commerce and quick commerce platforms including Amazon, Swiggy Instamart, Blinkit, Zepto, Big Basket, and Flipkart Minutes.
The Ahmedabad-based bottled water brand, one of the fastest-growing in the country, now brings premium hydration to users with just a few taps. The tie-ups are designed to plug into the evolving consumer demand for immediacy—particularly in urban markets where quick commerce is shaping buying behaviour, one algorithmic impulse at a time.
“This is an age where convenience is king, and our priority is to be available wherever our customers are”, said Clear Premium Water founder & CEO Nayan Shah. “Our launch across all major e-commerce and quick commerce platforms showcases our focus on adapting to shifting lifestyles and ensuring that quality hydration is always within easy reach. It is a key piece of our omni-channel strategy and also reflects our broader ambition to become India’s most trusted and widely available bottled water brand”.
Clear’s full product portfolio is now available online, catering to everything from casual sipping to party hosting. The brand offers a range of pack sizes—single-serve bottles for travel, multi-litre options for office coolers, and family packs ideal for events or stocking the home fridge.
The push comes as digital-first shopping behaviour takes deeper root among Indian consumers. The brand’s integration with platforms like Flipkart Minutes and Blinkit aligns with rising expectations of delivery speed and availability. With hydration now a part of the digital cart, Clear is betting big on accessibility and immediacy to win brand loyalty.
Beyond the convenience, the brand positions itself as a lifestyle essential—trusted, clean, and ready to hydrate wherever you are. Whether you’re prepping for a road trip, hydrating post-yoga, or just panic-ordering supplies before the guests arrive, Clear wants to be the bottle in your bag and your browser.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
