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Vertiv appoints Mike Giresi as global CIO to turbocharge AI and digital strategy
MUMBAI: In a move that signals its intent to double down on AI and digital transformation, Vertiv has roped in industry veteran Mike Giresi as its global chief information officer (CIO). Giresi, who takes charge on 30 June 2025, will lead the company’s push into AI adoption, cybersecurity, product security, and digital productivity initiatives aimed at sharpening execution and customer experience.
The NYSE-listed digital infrastructure player is betting big on AI-powered resilience and smarter operations, and Giresi is expected to be at the centre of this strategic shift. With over three decades of IT experience—20 of which have been in top leadership roles across Molex, Aramark, Royal Caribbean Cruises, Tory Burch and Godiva Chocolatier—he brings the right mix of scale, speed, and savvy.
“Strong digital and IT vision and execution are central to our strategy to continue to lead the industry and constantly augment the value we are delivering to our customers”, said Vertiv CEO Giordano (Gio) Albertazzi. “Mike deeply understands the opportunities of a rapidly evolving AI, digital and IT space and has the experience, the executional focus and expertise to reinforce our competitive advantages”.
Excited about the challenge, Giresi said, “I am excited to join Vertiv, helping the global teams to create accretive value through advancement of company digital strategy initiatives. By continuing to evolve and improve Vertiv customer experience, product development and manufacturing capabilities, we will take the next steps towards enabling accelerated adoption of AI and digitisation for hyperscale, enterprise and edge customers”.
At his most recent post as Molex CDO, Giresi led major digital pivots for the consumer electronics company. His résumé includes stints as CIO at Aramark, Royal Caribbean Cruises, Tory Burch and Direct Brands, where he played key roles in shaping IT systems that supported high-stakes, global operations.
Giresi holds an executive MBA from Saint Joseph’s University – Erivan K. Haub School of Business, and a BA in English and Information Systems from Seton Hall University.
With the announcement, Vertiv has made clear it intends to not just ride the AI wave but lead it, bringing both resilience and ROI into sharper focus through tech-backed leadership.
MAM
India’s experience economy grows as live events market hits Rs 17,000 crore
EY-Parthenon and BookMyShow report finds 78 per cent Indians prefer experiences over products
MUMBAI: India’s live entertainment scene is no longer just about music, comedy or festivals. It is increasingly becoming a powerful stage for brands seeking deeper connections with consumers.
A new report titled Beyond Attention, Into Immersion by EY-Parthenon and BookMyShow suggests that India’s experience economy is entering a strong growth phase, driven by consumers who are choosing memorable moments over material purchases.
According to the study, the country’s live events ecosystem, which includes concerts, comedy tours, festivals and immersive exhibitions, is estimated to reach around Rs 17,000 crore in 2025. The growth reflects a broader cultural shift in how Indians spend their time and money.
The report finds that 78 per cent of Indian consumers now prefer spending on experiences rather than physical products. From attending concerts and festivals to participating in interactive brand installations, audiences are increasingly seeking engagement, community and shareable moments.
This change in consumer behaviour is particularly evident among younger audiences who want to participate rather than simply watch. Instead of passively consuming entertainment, many now look for experiences that allow them to interact, express themselves and connect with like minded communities.
For marketers, this shift has turned experiential marketing into a strategic priority rather than a promotional add on. Brands are moving away from interruption driven advertising and towards immersive formats that allow consumers to discover, test and emotionally connect with products.
The report suggests that experiential marketing now plays a role across the entire consumer journey. It can spark brand discovery, strengthen storytelling, encourage product trials and ultimately influence purchase decisions and loyalty.
The impact is already visible. Post event surveys conducted among 7,450 attendees at major events including Lollapalooza India and concerts by Ed Sheeran and Guns N’ Roses highlight the effectiveness of these experiences.
Around 59 per cent of attendees recalled brands they interacted with during the events, while 55 per cent said those interactions increased their likelihood of purchasing from the brand. A further 63 per cent reported that brand activations actually enhanced their event experience rather than distracting from it. Nearly 29 per cent also said the interaction improved their perception of the brand.
Brands are also changing the way they approach events. Instead of simply putting logos on stages or banners, companies are building experiences into the fabric of the event itself.
Financial services brands, for example, are offering early ticket access, exclusive lounges and curated event experiences for cardholders. Fashion and beauty companies are using festivals to showcase products through pop ups, interactive installations and social media friendly spaces that encourage visitors to share their experiences online.
The scope of experiential marketing now stretches far beyond live entertainment. Retailers are designing experiential stores where customers can explore products in lifelike environments. Entertainment platforms are extending popular intellectual properties into immersive exhibitions and fan events. Technology is also playing a growing role through augmented reality and virtual try on tools that blend digital discovery with physical interaction.
Cultural festivals remain one of the most powerful platforms for such engagement in India. Celebrations such as Navratri and Holi bring together large communities, emotional participation and heightened consumer spending. For brands, these moments offer an opportunity to become part of the celebration rather than simply advertise around it.
Despite the momentum, the report notes that some companies still hesitate to adopt experiential marketing at scale. Budget constraints, limited expertise and uncertainty around measuring return on investment remain common concerns.
However, the growing body of data around consumer engagement and brand impact is gradually addressing these challenges. More marketers are expected to allocate a larger share of their budgets to experiential formats over the coming years.
Taken together, the findings point to a clear trend. As consumers seek meaning, memories and moments worth sharing, live experiences are emerging as one of the most powerful ways for brands to stay relevant in a crowded media landscape.
