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Aqua Plumbings taps Ogilvy to rebrand bathware with flair, finesse and a splash of storytelling
MUMBAI: There’s more to the bathroom these days than soap and solitude.
For Aqua Plumbings, it’s a canvas for design, elegance and daily rituals—one that now gets a sharp creative partner in Ogilvy.
The Mumbai-based bath solutions brand has officially partnered with the ad giant to reshape how India sees and experiences its bathroom fixtures.
The collaboration marks a push by Aqua Plumbings to deepen its brand narrative in the booming bathware space, where design has gone from function to lifestyle statement. With Ogilvy, part of the WPP Group, Aqua Plumbings aims to elevate its two distinct brands—Plumber Bathware and Aquini—with strategic storytelling that blends luxury, design and consumer aspiration.
“At Aqua Plumbings, we’ve always focused on quality, innovation, and understanding our customer’s evolving aspirations. Partnering with Ogilvy gives us the opportunity to take that story further—with clarity, creativity, and consistency”, said Aqua Plumbings Pvt. Ltd ED Sudhir Chaudhary.
Aqua Plumbings operates through two verticals. Plumber Bathware, the flagship range, champions design, water efficiency and smart living—offering taps, showers and accessories with features like motor-driven, sensor-controlled fittings. At the upper end, Aquini caters to India’s ultra-luxury bath segment with sanitaryware and faucets built with high-end materials and European craftsmanship.
Rooted in European design standards and tailored to Indian expectations, Aqua Plumbings has built its identity on precision, sustainability and form-meets-function. Its push to redefine how Indian consumers perceive bath spaces mirrors a broader shift in how interior luxury is being consumed in the country.
Ogilvy Delhi (north) president & head of office Prakash Nair added, “This partnership brings together two companies with a shared belief in craft—whether in product or communication. We’re excited to work alongside Aqua Plumbings to build a brand presence that’s both culturally resonant and category-defining”.
The campaign will aim to build enduring narratives around bathware’s evolution in India, balancing utility with an aesthetic that appeals to the growing tribe of home-upgraders and interior purists.
As more Indians aspire to have spa-like bathrooms in their homes, Aqua Plumbings and Ogilvy have set their sights on making taps and tiles as much about aspiration as application.
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Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
