e-commerce
Flipkart trolls Amazon with bleat-worthy twist ahead of G.O.A.T sale
MUMBAI: Flipkart just proved once again that it doesn’t just do deals — it does drama. Ahead of its G.O.A.T (Greatest of All Time) Sale going live on 12 July, the e-commerce giant dropped a savage social media post that’s sent the internet into a tizzy and had rival Amazon fans doing a double take.
The post kicked off with a bold bait: “People from Amazon caught shopping on Flipkart.” Cue chaos. But as users swiped, the truth and the troll was revealed: it was just a picture of a goat lounging outside a building named Amazon Park Apartments.
Yes, the G.O.A.T is back, and it’s sassier than ever.
In typical Flipkart fashion, the post combined wordplay, wit, and a little animal mischief to stir up buzz, turning a literal location into a headline-worthy punchline. The smug goat, now a recurring campaign mascot, delivered the ultimate side-eye to everyone who fell for the clickbait.
The post quickly went viral, racking up laughs and likes and once again proving Flipkart’s mastery at marketing mischief.
With the G.O.A.T Sale promising blockbuster discounts across electronics, appliances, fashion, and more, Flipkart is clearly not just aiming for best deals, it’s gunning for the crown in brand banter supremacy. Game, set, and goat.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
