e-commerce
Flipkart trolls Amazon with bleat-worthy twist ahead of G.O.A.T sale
MUMBAI: Flipkart just proved once again that it doesn’t just do deals — it does drama. Ahead of its G.O.A.T (Greatest of All Time) Sale going live on 12 July, the e-commerce giant dropped a savage social media post that’s sent the internet into a tizzy and had rival Amazon fans doing a double take.
The post kicked off with a bold bait: “People from Amazon caught shopping on Flipkart.” Cue chaos. But as users swiped, the truth and the troll was revealed: it was just a picture of a goat lounging outside a building named Amazon Park Apartments.
Yes, the G.O.A.T is back, and it’s sassier than ever.
In typical Flipkart fashion, the post combined wordplay, wit, and a little animal mischief to stir up buzz, turning a literal location into a headline-worthy punchline. The smug goat, now a recurring campaign mascot, delivered the ultimate side-eye to everyone who fell for the clickbait.
The post quickly went viral, racking up laughs and likes and once again proving Flipkart’s mastery at marketing mischief.
With the G.O.A.T Sale promising blockbuster discounts across electronics, appliances, fashion, and more, Flipkart is clearly not just aiming for best deals, it’s gunning for the crown in brand banter supremacy. Game, set, and goat.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
