iWorld
Brands join the First Copy wave on Amazon MX Player
MUMBAI: When a show strikes the right chord, it doesn’t just stay on screens, it creates a cultural movement. And that’s what First Copy on Amazon MX Player, Amazon’s free video streaming service has done. With its sharp, nostalgic tone and a title that practically writes its own punchlines, First Copy has sparked a trend no one saw coming. From FMCG to fashion and fintech, brands across sectors are joining in with a bold twist on their messaging, ‘Sirf ek original hai. Baaki sab first copy hai.’
The phrase, now synonymous with the series, has become a campaign theme adopted by everyone from Bikaji, Pulse, and Sunfeast, to Aashirvaad, Lee, Tata Soulful, Vadilal, each one tipping their hat to their own originality while nodding to the series that’s made “first copy” a part of everyday conversation. From crunchy snacks to digital wallets, dairy products to denim, the show’s influence is cutting across categories. Whether it’s “Iske deewanepan ka koi match nahi! Pulse hi hai asli OG, baaki sab toh bas #FirstCopy!” or “Bikaji bhujia mein hai ORIGINAL BIKANERI JADOO! Baaki sab? #FirstCopy,” or “Sirf Sunfeast Dark Fantasy hai #HarDilKiFantasy, baaki sab #FirstCopy hai,” each activation cleverly inserts itself into the world of First Copy.
Each brand is celebrating their product’s authenticity, while cheekily nodding to the show’s core theme that in a world full of duplicates, there’s only one worth watching. As the campaign continues to grow, First Copy has sparked conversations with multiple brands wanting to be a part of it. And in the age of scrolls, shares, and smart marketing, that’s the real original win.
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iWorld
Prime Video unveils trailer for Tamil series Exam, streaming May 15
Dushara Vijayan, Aditi Balan headline scam thriller set in exam world
CHENNAI: Prime Video has dropped the official trailer of its upcoming Tamil Original series Exam, a high-stakes suspense drama set in the murky world of competitive entrance exams.
Backed by creative producers Pushkar and Gayatri under Wallwatcher Films, the seven-episode series is written and directed by National Award-winner A. Sarkunam. It stars Dushara Vijayan and Aditi Balan in lead roles, with Abbas playing a pivotal character.
Set in the fictional town of Thykara, the series follows Jhansi, played by Dushara Vijayan, as she attempts to expose a deep-rooted scam, aided by her mentor Jayachandran, played by Abbas. Standing in her way is DSP Maramalli, portrayed by Aditi Balan, setting up a tense face-off driven by ambition, pressure and moral choices.
The show will stream from May 15 on Prime Video in India and across more than 240 countries and territories. It will be available in Tamil, with dubbed versions in Telugu, Hindi, Malayalam and Kannada, along with subtitles in 15 languages.
Writer-director A. Sarkunam said the story aims to resonate across geographies and social strata, going beyond the scam to explore ambition, pressure and the consequences of personal choices. He added that the narrative unfolds through the intersecting journeys of Jhansi and Maramalli, building tension as their worlds collide.
Dushara Vijayan described Jhansi as a fierce and determined character, calling the role both demanding and rewarding, with the story capturing the difficult choices her character must make.
Aditi Balan said the series offers a hard-hitting look at the exam ecosystem, adding that her character is layered and shaped by both internal conflict and external pressures.
Abbas, marking his return to mainstream Tamil entertainment, said the series stands out for its layered storytelling and unpredictable twists, with his character adding depth to the central narrative.
With its mix of suspense, social commentary and character-driven storytelling, Exam is shaping up to be a tense watch as it dives into one of India’s most high-pressure systems.
