Ad Campaigns
Paras Health launches “Ghar Ghar Paras” campaign
Mumbai: Putting public health at the forefront, Paras Health, a healthcare provider, has launched ‘Ghar-Ghar Paras’ campaign to ensure enhanced public awareness about emergency care services and trauma care while simultaneously promoting road safety awareness within the community. The campaign as the name suggests underscores Paras Health’s commitment to ensuring timely medical interventions during emergencies. To prioritise the emergency and trauma care services, Paras Health, across its hospitals, is providing free ambulance service within the cities of the respective hospitals. This step by Paras Health is crucial in removing potential barriers to receiving critical care. Furthermore, the campaign leverages Paras’ well-equipped Trauma Care Centres, ensuring citizens have immediate access to specialized care during critical situations.
Road traffic crashes rank as a major health burden in India, placing 13th among all health issues causing death and disability over the past decade (2009-2019). While this paints a concerning national picture, recent statistics highlight a worsening trend. In 2022 alone, official reports documented a staggering 461,312 road accidents. These accidents tragically claimed 168,491 lives and caused injuries to an additional 443,366 people. Compared to 2021, these numbers represent a significant increase: 11.9 per cnet for accidents, 9.4 per cent for deaths, and a worrying 15.3 per cent rise in injuries.
The ‘Ghar Ghar Paras’ campaign extends beyond immediate medical response. In Gurgaon, the initiative has seen a unique collaboration with the Gurugram Traffic Police. Engaging street plays (Nukkad Natak), talk shows in schools, and road shows demonstrating the importance of medical care during emergencies, will be staged to raise awareness about road safety practices. This collaborative effort seeks to educate citizens on accident prevention measures and responsible driving behaviour. Similar collaborations with local authorities are planned for other locations of Paras Hospitals including Udaipur, Panchkula, Srinagar, Ranchi, Patna, and Darbhanga. Further enriching the campaign’s reach, Paras Healthcare will be distributing first-aid kits in underprivileged communities, including slum areas and orphanages, across its hospital network.
Paras Health managing director Dr Dharminder Kumar Nagar emphasized that the campaign’s focus is on public empowerment, and stated further, “At Paras Health, we believe that timely medical intervention is crucial during emergencies. The ‘Ghar Ghar Paras’ campaign is our endeavour to ensure that citizens have access to quality medical care, whenever and wherever needed. By creating awareness about road safety and equipping communities with basic first-aid knowledge, we aim to empower people to respond effectively in critical situations.”
Paras Health group chief operating officer Dr Santy Sajan highlights “through this initiative, we strive to bridge the gap between emergency situations and timely medical response. We are confident that our collaborative efforts with the Gurugram Police and community outreach programs will have a significant impact on promoting public health and safety.”
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Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
