Brands
Jupiter enters insurance with IRDAI nod and mobile-first broker licence
MUMBAI: From swipe to safeguard, Jupiter’s money app now offers peace of mind on tap. After cracking credit, prepaid, and savings, Jupiter Money is adding a whole new layer to its financial orbit protection. The fintech platform has received the Insurance Regulatory and Development Authority of India’s (IRDAI) approval to operate as a Direct Insurance Broker (Life & General), paving its way into the insurance segment with a decidedly digital twist.
This approval marks a pivotal milestone in Jupiter’s transformation into a full-stack financial wellness ecosystem. Over the past year, Jupiter secured an NBFC licence and a PPI licence, fuelling its foray into credit and prepaid services. Now, with insurance in its basket, Jupiter is going all in on the promise of a 360-degree money experience.
The insurance rollout will begin with curated offerings in term life and health partnering with top-tier insurers and later expand into smart, embedded options. Think: travel insurance triggered by credit card swipes, cyber fraud cover linked to digital transactions, or device protection tailored to e-commerce behaviour. All policies will be issued digitally and managed within the Jupiter app, ensuring zero paperwork and minimal jargon.
“Insurance is a critical but overlooked layer in the financial stack especially among younger users,” said Jupiter Money president Rohit Kumar Pandey. “Our goal is to make insurance invisible and intuitive, not an intimidating chore.”
Jupiter Money director of insurance & PPI Chinmay Jain added, “With the Broker licence in place, we’re embedding insurance into real life, not just into product tabs. This is about timing, awareness, and contextual value not just another menu item.”
Jupiter, which boasts over three million users, sees this move as more than just product expansion. It’s a shift toward making insurance a seamless, proactive part of users’ everyday money behaviour turning a typically reactive category into one driven by life’s natural rhythms.
As IRDAI nudges the industry towards higher digital penetration, Jupiter joins a growing band of fintechs rewriting the rules of insurance distribution mobile-first, moment-driven, and mindfully minimalist. And in Jupiter’s case, it’s not just about protection, it’s about simplifying the chaos of financial choices, one smart patch at a time.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
