MAM
Amazon elevates Milind Pande to spearhead India marketing push
MUMBAI: Amazon Web Services has promoted Milind Pande to head of marketing for India and South Asia, as the cloud computing giant seeks to strengthen its grip on the country’s $7.2 billion market.
Pande, who has spent six years climbing AWS’s ranks, was previously head of independent software vendor marketing, overseeing the company’s startup and software-as-a-service portfolio. His elevation comes as AWS faces mounting pressure from Microsoft Azure and Google Cloud in India’s notoriously price-conscious market.
The appointment reflects AWS’s determination to maintain its lead in a region where it has pledged $12.7 billion in infrastructure investments through 2030. Industry insiders suggest Pande’s promotion signals the company’s shift towards a more aggressive, marketing-led growth strategy as artificial intelligence adoption accelerates across Indian enterprises.
Pande brings 16 years of diverse experience spanning telecommunications at Vodafone, media at Viacom18, and consulting at PwC. His track record with Fortune 500 companies and deep enterprise exposure positions him to drive AWS’s next phase of expansion in the subcontinent.
The move underscores the strategic importance of India to AWS’s global ambitions, as tech giants battle for dominance in one of the world’s fastest-growing cloud markets. With competition heating up, Pande’s challenge will be translating AWS’s technical advantages into sustained market leadership through sharper brand positioning and customer engagement.
Brands
Madhurendra Malu appointed genesis vertical head at Hyundai
Hyundai taps luxury veteran to steer Genesis debut and growth
GURUGRAM: Hyundai Motor Company India has appointed Madhurendra Malu as vertical head for Genesis, tasking the seasoned auto executive with leading the luxury marque’s official entry and long term growth in the Indian market.
Based in Gurugram, Malu will oversee the brand’s end to end mandate, from luxury positioning and network strategy to crafting a high touch customer experience. The role puts him at the centre of Hyundai’s push to establish Genesis as a serious contender in India’s elite automotive segment.
He joins Hyundai after a short but high impact stint at JSW MG Motor India, where he served as head of sales and earlier as head of CEM and network development. During his time there, Malu helped build the MG Select premium retail format from the ground up. The initiative saw the appointment of 13 dealer partners and the launch of 15 showrooms across 14 cities, with spaces designed to feel more like art galleries than conventional car outlets.
In a farewell note to his MG colleagues, Malu described the experience as a defining chapter. He said the role demanded constant sprints from day one, spanning dealer development, marketing, sales, planning, strategy and execution. Despite the intensity, he called the journey deeply fulfilling and expressed pride in helping lay the foundation of a premium automotive brand in India.
Before MG, Malu held senior leadership roles at Škoda Auto Volkswagen India, where he led business and brand development as well as network expansion. He also spent over 16 years at Maruti Suzuki, rising through multiple regional and national sales roles, including commercial business head for the Nexa network in the southern region.
With experience across mass, premium and near luxury segments, Malu’s appointment signals Hyundai’s intent to treat Genesis not just as another launch, but as a carefully curated luxury play. As the brand prepares to enter the Indian market, all eyes will be on how this new captain steers the flagship.
