MAM
A powerhouse move: Deepali Handa joins Endemol Shine India
MUMBAI: What does it take to lead commercials and production at one of India’s most prominent content powerhouses?
Endemol Shine India, part of Banijay Entertainment’s global empire, seems to have found the answer in Deepali Handa.
After an illustrious 15-year journey at BBC Studios as its commercial head, Handa steps into her new role as executive vice president with unmatched expertise in both scripted and unscripted genres.
This move not only signals a new era for Endemol Shine India but also cements Deepak Dhar’s leadership vision of bringing in seasoned industry stalwarts to drive innovative storytelling and production excellence. With over two decades of experience in shaping content strategies, Handa’s appointment promises to redefine the creative and commercial blueprint for the company.
Who better to steer the helm at one of the industry’s most dynamic production houses than someone who’s been a cornerstone in scripted and unscripted success stories?
Handa’s journey and her next chapter at Endemol Shine India are stories waiting to unfold.
Before joining Endemol Shine India, Handa played pivotal roles at BBC Studios India, where she served as head of commercials, production, and executive producer. Her extensive portfolio includes leading large-scale production operations, enhancing operational efficiency, and driving profitability through innovative strategies.
Banijay Asia & Endemol Shine India group COO, Rishi Negi expressed confidence in Deepali’s capabilities, “Deepali’s expertise and insights in both production and commercials make her a valuable addition to our leadership team. We look forward to her playing a pivotal role in ensuring we stay at the forefront of delivering quality and cutting-edge content to our partners and consumers.”
Handa’s addition reflects Endemol Shine India’s commitment to staying ahead in the dynamic world of television and entertainment. Known for producing iconic formats such as Bigg Boss and MasterChef India, Endemol Shine continues to innovate and adapt to meet evolving audience preferences.
Excited about her new role, Handa commented, “Endemol Shine India has made its mark and held its own, be it in big-scale unscripted format production or scripted content. I’m excited to join the bandwagon and contribute to its legacy of producing world-class content.”
Her career showcases versatility across diverse formats, including television, films, and documentaries, underscoring her deep understanding of storytelling across mediums.
Handa’s strategic leadership is expected to enhance operational efficiency while maintaining the high-quality benchmarks Endemol Shine India is known for. She will oversee both scripted and unscripted projects, ensuring the company continues to set industry standards.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
