Brands
Deep shades of Glitz as Asian Paints, Deepika reimagine luxe walls
MUMBAI: Walls are talking and they’re doing it in style. Asian Paints has unveiled a bold new chapter for its luxury brand Royale Glitz, taking it beyond high-end wall finishes to the realm of full-blown décor inspiration. At the centre of this glossy makeover is none other than Deepika Padukone, making her much-awaited return as brand ambassador, lending her effortless grace to a campaign that paints luxury in fresh colours.
Royale Glitz now positions itself not as the finishing touch but as the starting point of design stories. With curated textures, statement wallpapers, and a “Glitz Up Your Décor” guidebook packed with QR-linked demos, the campaign shows how a single wall can spark the reinvention of entire living spaces. “It’s about creating emotionally charged spaces that reflect who you are,” said Asian Paints MD & CEO Amit Syngle. “A single wall can bring alive the entire space.”
Padukone embodies this shift, gliding through a home where walls are canvases of memory, mood, and meaning. With a super-smooth Crème Finish, Teflon Surface Protector, and an 8-year warranty, Royale Glitz mixes artistry with performance, offering homeowners both beauty and durability. Mccann Worldgroup India CEO & CCO Prasoon Joshi described the film as “an artistic journey every frame as elegant and fluid as the product itself.” For Asian Paints, the message is clear: walls are no longer silent backdrops, they’re storytellers of personal expression.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
