Brands
playR suits up as UP Yoddhas’ kit and merch partner for PKL season 12
MUMBAI: The UP Yoddhas are stepping onto the kabaddi mat this season with fresh fire in their kits, thanks to premium sportswear brand playR, which has been named the official kitting and merchandise partner for season 12 of the Pro Kabaddi League.
The new kits, revealed under the theme “Passion in every thread, elegance in every colour” promise to fuse resilience and pride with athlete-driven design and cutting-edge fabric technology. Designed for agility, comfort, and durability, the gear aims to keep players looking sharp while surviving the sport’s grit and grind.
For playR, the tie-up is more than stitching uniforms. “Our partnership with the UP Yoddhas goes beyond designing kits, it is about capturing the team’s resilience, energy, and pride,” said iCOREts, founder of playR and director, Ravi Kukreja. “We are eager to see the Yoddhas showcase their spirit on the mat in kits that combine passion, strength, and elegance.”
Led by a powerful mix of raiders and defenders including Surender Gill, Guman Singh, Dong Geon Lee, Sumit, Ashu Singh, and Mohammadreza Kaboudrahangi, the Yoddhas will debut their new look in the season opener against Telugu Titans on 30 August in Visakhapatnam.
The deal not only strengthens the Yoddhas’ commercial roster but also cements playR’s reputation as one of India’s fastest-growing sportswear brands: balancing performance, fashion, and function for athletes and fans alike.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
