Brands
Satyaki Pal joins DamGoodFish as senior manager for growth and marketing
MUMBAI: DamGoodFish has hired Satyaki Pal as senior manager, growth and marketing. Pal, who brings nearly a decade in digital and media roles, joins the seafood brand after stints at some of India’s biggest agencies.
He was previously director, digital at Interactive Avenues (2022–24), where he led key accounts in Gurugram. Before that, he served as account director for client servicing (South) at Logicserve Digital in Bangalore, overseeing performance marketing mandates. His earlier roles include media planning leadership at Phd, Havas, iProspect and AdGlobal360, alongside business development at Linq Digital and Click Thru Network.
Pal’s appointment signals DamGoodFish’s intent to sharpen its brand presence and accelerate growth in a competitive category.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
