Brands
Shubman Gill turns up the heat with Beats’ fiery ‘Burn Bright’ campaign
MUMBAI: Gill’s got game, and now, he’s got Beats to match. Beats has unveiled its latest campaign, ‘Burn Bright’, starring Indian cricket sensation and brand ambassador Shubman Gill, alongside the brand’s flagship workout earbuds, Powerbeats pro 2.
For Gill, training isn’t just routine, it’s ritual. “Training is where I build my game. It’s quiet, focused, and personal. Having the right sound with Beats helps me lock in and zone out the noise,” he said. “Beats isn’t just about music, it’s about bold energy and staying true to yourself. I’m proud to bring that spirit to this campaign.”
The Powerbeats pro 2 are built with athletes in mind, boasting heart rate monitoring, active noise cancellation, transparency mode, adaptive EQ, and up to 45 hours of battery life with the case. They also support Qi wireless charging and come in four bold shades, jet black, quick sand, hyper purple, and electric orange, retailing at Rs 29,900 on apple.com/in.
Beats, chief marketing officer, Chris Thorne said Gill embodies more than cricketing skill. “Shubman is more than just a cricket star. He represents a new generation of athletes who bring style, substance, and individuality to everything they do. This campaign is a celebration of his precision, passion, and the powerful role music plays in his mindset both on and off the pitch.”
‘Burn Bright’ is the latest in a series of global campaigns featuring sporting icons, joining a roster that already includes Lionel Messi, LeBron James, Erling Haaland, Kobbie Mainoo, Qinwen Zheng, and Lamine Yamal.
With Gill fronting the campaign, Beats is betting that cricket’s rising flame will keep glowing, and burning bright.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
