Brands
Cleartrip sends prices on holiday with festive travel deals from Rs 2,999
MUMBAI: Cleartrip is giving travellers a reason to pack their bags and their worries away this festive season. The Flipkart-owned travel platform has launched its new campaign, “Prices jo karde sabki chhutti,” just in time for The Big Billion Days (TBBD) 2025, making five-star stays start at just Rs 2,999 and international flights from as low as Rs 5,999.
The idea is simple: everyone dreams of a break, and Cleartrip’s prices make it almost too easy to say yes. Along with unbelievable value, the brand has rolled out a ‘Visa Denial Cover’ for extra peace of mind and expanded its hotel listings fourfold, from 20,000 to over 80,000 properties.
The campaign’s light-hearted films playfully show how Cleartrip’s prices don’t just unlock destinations, but also moments of relief and joy. A digital-first push, the content spans short, snappy Youtube and Instagram videos, along with influencer tie-ups designed to resonate with Gen Z and families in Tier II and III cities where festive demand is surging.
“Through Cleartrip, people aren’t just booking hotels or flights; they’re buying into an experience, a memory, a pause,” said Cleartrip, head of brand marketing, Govind Bansal. “It’s not just about discounts but making travel anxiety-free and within everyone’s reach.”
Tilt Brand Solutions, chief creative officer, Adarsh Atal added, “We wanted to break the clutter just as Cleartrip has done with its offers. The thought was simple: when deals are this good, everyday hassles can go on a trip of their own.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
