Brands
Siyaram’s ‘Devo’ hands PR mandate to Vigor Media after multi-agency pitch
MUMBAI: Siyaram’s is tailoring a new chapter in Indian menswear and it has chosen Vigor Media Worldwide to stitch the narrative together.
The premium men’s occasion wear brand ‘Devo,’ launched by textile giant Siyaram’s, has awarded its public relations mandate to Vigor Media after a competitive multi-agency pitch. The win signals Vigor Media’s growing reputation for strategic storytelling and brand-building in the fashion and lifestyle space.
Backed by the four-decade legacy of Siyaram’s, ‘Devo’ is positioning itself as the go-to label for contemporary Indian men who want to blend tradition with modern flair. From sherwanis and Jodhpuri suits to tuxedos, Indo-western ensembles, and curated accessories, the brand promises to dress men for everything from intimate poojas to big, fat weddings.
Under the mandate, Vigor Media will spearhead a 360 degree PR strategy, from media outreach and influencer engagement to digital amplification, with the goal of establishing ‘Devo’ as not just another fashion label, but a fresh style statement in Indian ethnic and fusion wear.
Expressing confidence in the partnership, Siyaram’s, executive director, Gaurav Poddar said, “With Devo, we are expanding our legacy into ethnic fashion that reflects the confidence and sophistication of today’s Indian man. We believe Vigor Media Worldwide will play a pivotal role in elevating Devo’s brand journey across the country.”
Echoing the sentiment, Vigor Media Worldwide, founder, Nikhil Singhal added, “Devo is not just a new label. it’s a strategic extension of a legacy brand into a high-growth fashion category. Our team is excited to craft compelling stories that highlight the brand’s unique offerings while shaping its narrative as modern yet rooted in Indian culture.”
With India’s ethnic and fusion wear market booming, fuelled by rising incomes, millennial tastes, and a renewed love for tradition. Devo’s entry looks well-timed. And with Vigor Media now helming its story, the brand seems set to make a stylish mark on celebrations across the country.
Brands
Trump announces $300bn Texas oil refinery with Reliance, calls it the biggest in US history
First new US refinery in 50 years planned at Brownsville port with Reliance
WASHINGTON: The United States may soon see the first brand-new oil refinery built on its soil in half a century.
Donald Trump announced a proposed $300 billion refinery project in Texas, calling it a landmark moment for American energy production and jobs.
Posting on Truth Social on 10 March, Trump said the facility would be built at the Port of Brownsville and developed by a company called America First Refining, with major investment from India’s Reliance Industries.
The announcement frames the project as a centrepiece of the administration’s push for “energy dominance”, with Trump claiming it would deliver thousands of jobs and billions of dollars in economic activity to South Texas.
If realised, the plant would mark the first all-new major refinery constructed in the United States since the 1970s. In recent decades, oil companies have largely chosen to expand existing facilities rather than build new ones, citing high costs, regulatory hurdles and environmental scrutiny.
Trump described the proposed investment as the “biggest in US history”, positioning it as proof that policy changes such as streamlined permits and lower taxes are drawing large-scale energy investments back into the country.
The refinery is planned for the Port of Brownsville, a strategic Gulf Coast location that provides easy access to shipping routes and export markets.
A key partner in the project is Reliance Industries, controlled by billionaire industrialist Mukesh Ambani. The company already runs the world’s largest refining complex in Jamnagar, India, making it one of the most experienced operators in large-scale petroleum processing.
The Texas venture would mark a significant step for the group into America’s domestic refining sector, potentially strengthening industrial ties between the US and India.
The proposed refinery is being promoted as a next-generation facility capable of processing American shale oil while maintaining high environmental standards. Trump said it would be “the cleanest refinery in the world”, although the specific technologies behind that claim have not yet been detailed.
Industry observers also note that the $300 billion figure is unusually large for a refinery project, and analysts are waiting for more clarity on whether the number reflects total construction costs, long-term infrastructure investment, or broader economic impact estimates.
As of 11 March, Reliance Industries had not publicly confirmed the investment size or the structure of its involvement.
For now, the announcement has sparked equal parts excitement and curiosity in energy markets. If the plan moves from promise to pouring concrete, the refinery could reshape the Gulf Coast energy landscape, and reopen a chapter in American refining that has been quiet for nearly fifty years.
