MAM
Vigor Media wins PR mandate to power up Joint Solar’s clean energy push
MUMBAI: Talk about a bright idea! Joint Solar has plugged into Vigor Media Worldwide to supercharge its communications.
The global media agency has bagged the prestigious PR mandate for Joint Solar, one of India’s most trusted producers of solar PV modules. The win will see Vigor Media Worldwide steer the company’s PR and digital strategy, from building a sharper brand narrative to boosting visibility across traditional and online platforms.
Joint Solar, a veteran in India’s solar manufacturing sector, has spent 18 years producing over 200,000 panels for domestic, commercial and industrial use. Known for its durable, energy-efficient and eco-friendly products, the brand is now looking to scale its voice in the fast-rising renewable energy space.
Joint Solar, director, Vinod Sharma called the tie-up “a timely move” as the company ramps up its mission of delivering clean, affordable and efficient power solutions to more people. “[Vigor Media’s] experience in PR and digital communications will help us convey our vision effectively and engage with stakeholders across the renewable energy industry,” Sharma added.
Echoing the sentiment, Vigor Media Worldwide, founder, Nikhil Singhal added, “We’re delighted to partner with a brand that’s synonymous with quality and credibility in solar production. Our strategy will focus on amplifying their visibility, reinforcing their thought leadership and delivering tangible impact in both media and digital spaces.”
The collaboration comes as India’s demand for renewable energy solutions soars, with Joint Solar positioning itself firmly at the heart of the country’s clean energy transition.
With a track record spanning sectors such as real estate, education, FMCG, healthcare, technology and lifestyle, Vigor Media Worldwide already works with several top-tier brands. The Joint Solar win strengthens its presence in the renewable energy arena and puts it in charge of shaping a narrative that’s not just about panels, but about powering India’s greener future.
