Brands
Chicken out on diets as ITC serves up the Greatmurghfestival feast
MUMBAI: Move over laddoos and barfis this festive season, it’s the cluck that rules the daawat. ITC Master Chef Creations has rolled out the #GreatMurghFestival, a limited-time celebration of all things chicken, designed as a guilty (or guilt-free) pleasure for non-vegetarian connoisseurs. The feast runs till the first week of October across Bangalore, Chennai, Hyderabad, Mumbai, and Pune, exclusively on Swiggy and Zomato.
Chicken has long been the star of Indian festive tables, whether in the grandeur of royal courts or the warmth of home kitchens. Paying tribute to this culinary legacy, the festival dishes promise to turn everyday dining into indulgence. Think velvety gravies, fragrant biryanis, and rich platters that transform a weekday dinner into a daawat.
Each dish is crafted with ITC Master Chef Creations’ signature finesse, bringing together heritage and indulgence. It’s not just food, it’s a culinary journey designed for moments of celebration, whether solo, shared, or hosted.
The line-up offers 12 dishes and curated meals that read like a greatest-hits album for chicken lovers:
● Dakhni Murgh (Serves 2): A slow-cooked Deccan royal delicacy.
● Darbhari Murgh (Serves 2): Spice-laden and regal.
● Dakhni Murgh & Butter Naan Meal (Serves 2): Complete with Dal Makhani, Lachha Paratha (2 pcs), Butter Naan (2 pcs), and Gulab Jamun (2 pcs).
● Darbhari Murgh & Butter Naan Meal (Serves 2): A hearty spread with all the trimmings.
● Single-serve indulgences: Compact Dakhni Murgh or Darbhari Murgh with Dal Makhani and Butter Naan (2 pcs).
● Murgh Makhani & Butter Naan Meal (Serves 1): The buttery classic paired with Dal Makhani and Gulab Jamun (1 pc).
● Paneer Lababdar & Butter Naan Meal (Serves 1): For vegetarians seeking equal indulgence.
● Mutton Biryani & Kebab Meal (Serves 2): 900 g of biryani magic with 4 juicy Mutton Shikampuri Kebabs.
● Murgh Makhani with Bone (Serves 2): Tangdi (2 pcs) in creamy tomato gravy.
● Egg Tawa Masala (Serves 2): Rustic eggs simmered in spiced masala, tawa-style.
From buttery naans and gulab jamuns to slow-cooked royal gravies, the spread is designed to tempt even the most disciplined diner.
What sets the festival apart is its ability to cater to every craving: solo treats for one, hearty platters for two, and indulgent combos that tick off every festive essential starter, main, bread, and dessert. It’s the kind of line-up that makes you want to “accidentally” skip lunch just to feast at dinner.
With the festive season now in full swing, ITC Master Chef Creations is betting that Indians are ready to swap home-cooked monotony for royal indulgence. As the brand puts it: “Every bite is a celebration. Because when it comes to great food, there’s always a reason to feast.”
So whether you’re binge-watching with biryani, hosting with hearty murgh, or indulging in a butter naan solo affair, the #Greatmurghfestival makes sure your festive season tastes as grand as it feels.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
