MAM
Times of India hires WPP talent chief for recruitment overhaul
MUMBAI: Bennett Coleman & Co, publisher of the Times of India, has hired Roshin Mascarenhas as its new head of talent acquisition, luring her from WPP Media where she led recruitment across South Asia.
The appointment signals the Indian media conglomerate’s push to revamp its hiring strategy as traditional publishers grapple with digital disruption and fierce competition for top talent. Mascarenhas brings 15 years of recruitment experience, including stints at Viacom18, Disney, and the Aditya Birla Group.
Her move to the Times of India building in Mumbai marks something of a homecoming. Early in her career as a search consultant, she worked on critical roles for the newspaper group. Her husband also spent his formative professional years at the company, making this appointment as much personal as professional.
At WPP Media, Mascarenhas managed geographically dispersed recruitment teams and standardised hiring practices across the advertising giant’s Indian operations. She oversaw campus programmes, implemented data-driven recruitment metrics, and championed internal mobility initiatives.
Her LinkedIn announcement is peppered with rocket ship emojis and effusive praise for her new employer’s “heritage and integrity.” She describes herself as a “talent magnet” and “mindfulness champion” who believes technology cannot replace the “human touch” in recruitment.
The hire comes as India’s media landscape undergoes rapid transformation. Traditional publishers like Bennett Coleman face pressure to attract digital-native talent while competing with technology firms and streaming platforms for the best candidates.
Mascarenhas’s track record includes notable achievements such as recruiting 120 people in two months for UTV Stars’ Bollywood channel launch in 2011 and implementing hiring automation systems. Her appointment suggests Bennett Coleman is serious about professionalising its talent acquisition function.
Whether her “positive vibes” approach and emphasis on creating “meaningful careers” can solve the structural challenges facing India’s traditional media remains to be seen. But for a company seeking to blend legacy with innovation, hiring someone who describes every recruitment as “a story” seems oddly appropriate.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
