Swastik lights up a new storytelling journey

MUMBAI: Talk about a plot twist. After 18 years of scripting some of India’s most iconic mythological and historical dramas, Swastik Productions has turned the page to become Swastik Stories, unveiling what it calls the nation’s first cultural storytelling ecosystem.

The rebrand, marked with the lighting of an Akhand diya in Mumbai by former Sony Pictures Networks India chief NP Singh, signals not just a new name but a fresh era. “This is not a rebrand, it’s a new diya,” said founder Siddharth Kumar Tewary, framing the move as the spark of a hundred-year storytelling journey.

The curtain rises this Diwali with a FAST (Free ad-supported streaming TV) channel that plays Swastik’s much-loved shows round the clock, alongside a lineup of Swastik Originals, premium series designed for today’s digital-first audience.

But the vision stretches far beyond screens. From films and grand stage musicals to immersive dome experiences and even a Bharatverse in the metaverse, Swastik Stories aims to carry India’s epics, legends and folk tales into every possible medium.

Rooted in the symbolism of the eternal flame, Swastik Stories isn’t just revisiting the past. It’s kindling a cultural ecosystem built to make Bharat’s tales shine brighter for generations to come.