MAM
Kia shifts gears with new chiefs steering sales and business in India
MUMBAI: Kia India is switching lanes in style and it’s bringing two seasoned drivers to the wheel. The carmaker has announced a leadership shuffle, appointing Sunhack Park as chief sales officer (CSO) and Joonsu Cho as chief business officer (CBO), signalling a bold new lap in its India journey. Park, who brings 28 years of global automotive experience, has worked across South Korea, the Middle East & Africa, and India, and now takes charge of Kia India’s sales strategy. His focus? Sustainable growth, tighter operational efficiency, and expanding Kia’s footprint in one of the world’s most competitive car markets.
Cho, with over 32 years of leadership experience spanning Australia, the UK, and Europe, will steer business strategy, production planning, exports, and alliances as CBO. His role puts him squarely in the pit crew for Kia India’s next phase of expansion, ensuring the brand accelerates with precision and consistency.
“This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market,” said Park, underscoring his intent to boost dealer networks and sharpen Kia’s sales edge.
Cho added: “Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”
The appointments reinforce Kia’s long-term commitment to India, where the brand has quickly carved out a premium niche since entering in 2019. With Park and Cho in the cockpit, Kia seems ready to keep the pedal pressed on innovation and growth in the fast-changing Indian auto landscape.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
