Brands
Nothing’s Diwali ad lights up with witty sparkle
MUMBAI: Talk about lighting up Diwali with a spark of mischief! Nothing’s latest campaign, Go Subtle or Go Nothing, throws glitter at the clichés of festive advertising, and then cheekily sweeps them away.
In a season where every brand tries to tug heartstrings or dazzle with drama, Nothing takes a sly detour. The film opens like a familiar Diwali ad: think slow music, soft lighting, and predictable gifting, before turning it all on its head. Characters suddenly break the fourth wall, a dry voiceover kicks in, and the film gleefully pokes fun at its own genre.
From a Nothing phone 3 strung up like fairy lights to Headphone 1 doubling as diya stands and CMF buds arranged into rangoli, the ad revels in playful absurdity. With comedian Samay Raina lending his trademark wit to the narration, the film feels like a love letter to Diwali ads, with a wink.
“We wanted a campaign that feels fresh, playful, and unapologetically bold,” said Nothing co-founder and India president Akis Evangelidis. “Diwali is about creativity and joy, and we wanted to bring that spirit to life while staying true to Nothing’s offbeat style.”
Written by Vishal Dayama and Rajat Thakur, produced by Devarsh Thaker for Braindad, and directed by Aneesh Malankar, the campaign is live across Nothing’s digital channels, encouraging fans to celebrate the festival of lights with a twist of irony and a dash of glow.
After all, this Diwali, you can either go subtle, or go Nothing.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
