Brands
Charlie Smith joins Nothing as chief brand officer
LONDON: Nothing has snapped up Charlie Smith as its new chief brand officer. Smith, formerly chief marketing and communications officer at luxury brand Loewe, will join the company’s executive team in January, reporting directly to co-founder and CEO Carl Pei.
At Loewe, Smith became a master of blending creativity, culture, and commerce. He led the brand through a period of remarkable growth, earning recognition as Lyst’s hottest brand across multiple quarters and steering high-profile collaborations with Studio Ghibli, On Running, and Japanese ceramics duo Suna Fujita. His campaigns also dressed stars like Rihanna at the Super Bowl and Beyoncé on her world tour, while enlisting legends such as Maggie Smith, Anthony Hopkins, and Daniel Craig for attention-grabbing campaigns.
Carl Pei said, “Charlie has thrived at the intersection of luxury, creativity and technology. Our goal is to make Nothing the most loved tech brand for the next generation, and Charlie is perfectly placed to help us redefine what’s possible.”
Reflecting on his move, Smith said, “After seven incredible years at Loewe, it’s time for a new adventure. Nothing’s mission to make technology fun, culturally connected, and empowering really resonates with me. I can’t wait to bring a touch of luxury creativity to consumer tech and challenge the status quo.”
Smith’s arrival signals Nothing’s ambition to merge culture, design, and tech in fresh, playful ways, making the brand more than just gadgets but a statement of lifestyle and personality.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
