Brands
La Chérie’s Dancing Cloud Japanese cheesecake lands in Mumbai
MUMBAI: Pune’s much-loved dessert house La Chérie has wafted into Mumbai with its headline act — the Dancing Cloud Japanese Cheesecake — a dessert so airy it trembles like silk.
A runaway hit in Pune, the souffle-style cheesecake has become a sensation for its cloud-soft texture, subtle sweetness and melt-in-the-mouth finish. Steering clear of dense, sugary cheesecakes, La Chérie’s version is baked fresh in small batches with no preservatives or artificial stabilisers — just pure technique and clean ingredients.
“We wanted to offer something that feels familiar yet surprising — comforting but elegant,” says the La Chérie team. “The Dancing Cloud is our idea of quiet indulgence — it doesn’t shout; it stays with you.”
With Mumbai currently in the grip of a Japanese culinary wave — from omakase dining to kawaii cafés — the brand’s entry could not be better timed. Its cloud kitchens serve a full range of cheesecakes, though the Japanese variant is the undisputed hero. Available on Swiggy and Zomato, the line-up includes the Mini Dancing Cloud (Rs 299), the Chocolate variant (Rs 359) and the Big Dancing Cloud Whole Cheesecake (Rs 899).
What sets La Chérie apart is its restraint. There’s no gelatin, compound chocolate, agar or bulking agents — only precision baking and honest ingredients. Made with eggs, the cheesecake can be savoured warm or chilled, offering a different experience each time.
Founded in 2020, La Chérie has built its name on craftsmanship and purity — from its signature Japanese cheesecake to its indulgent New York version. Its Mumbai launch signals more than just expansion — it’s a sweet shift in the city’s dessert culture: thoughtful, modern, and blissfully light.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
