iWorld
Vertigo TV gets viewers giddy with global micro & vertical dramas
MUMBAI: Vertigo TV, the newly launched vertical drama app from One Take Media, is off to a flying start—grabbing eyeballs with its snackable, binge-worthy content that’s tailor-made for the smartphone generation.
In just three months, Vertigo TV has packed in over 100 shows, offering a dizzying mix of Chinese, Korean, Japanese, Spanish, English, and Hindi micro-dramas. Each series unfolds in ultra-short, one-to-two-minute episodes, with entire story arcs wrapped up in 40 to 60 instalments—perfect for on-the-go binge sessions.
“The app of today,” as founder and CEO Anil Khera calls it, Vertigo TV mirrors a fast-twitch attention economy where Gen Z and millennials crave instant storytelling hits without the drag. Every drama is shot vertically, optimised for quick breaks, commutes, or those between-meeting scrolls.
Built to hook viewers within 10 seconds, the app’s catalogue pairs high-octane plots with slick production values and a global-meets-local flavour. Subtitled international dramas sit alongside desi originals, giving Indian audiences a front-row seat to the world’s fastest-growing storytelling trend.
Priced at Rs 499 a year, Vertigo TV is now live on Android and iOS, and ready to rattle India’s crowded streaming scene. With its bold micro-drama format and lightning pace, One Take Media isn’t just chasing attention—it’s rewriting how India watches stories, one vertical at a time.
For partnerships, email info@onetakemedia.in or visit www.onetakemedia.in
iWorld
Tips Music CEO Hari Nair to step down
Girish Taurani and Sushant Dalmia to jointly steer the company as the hunt for a new chief begins
MUMBAI: A leadership shuffle is under way at Tips Music. Hari Nair, the company’s chief executive, will step down on April 30 as the music label begins the search for a successor.
The company said Girish Taurani, executive director, and Sushant Dalmia, chief financial officer, will jointly oversee operations during the transition while the board identifies a permanent replacement.
Nair joined Tips Music in 2023 and set about reshaping the veteran music label into a more digital, data-led enterprise. During his tenure, the company secured licensing and partnership deals with global platforms including Sony Music Publishing and TikTok, while renewing agreements with Warner Music Group.
Drawing on earlier experience in technology and entertainment, including a stint at ByteDance, Nair pushed the organisation towards a performance-driven culture. He built a brand partnerships division and introduced proprietary software systems aimed at strengthening digital distribution and data capabilities.
Kumar Taurani, chairman and managing director, credited Nair with embedding a data-led culture within the company and driving revenue growth in line with shareholder commitments.
In his resignation note, Nair said that after helping transition the label into a modern, digitally focused and process-driven organisation, the time had come to pursue his next leadership challenge.
The leadership change comes as the broader Tips Films group shows signs of financial stabilisation. In the third quarter of FY26 the company reported a net loss of Rs 2.86 crore, narrowing sharply from Rs 14.2 crore in the previous quarter. For the nine months ended December, losses stood at Rs 12.37 crore.
Yet revenue told a more volatile story. Income from operations slid to Rs 4 crore in Q3 FY26 from Rs 56 crore in the preceding quarter, taking total operating income to Rs 4.56 crore.
For a company built on a catalogue of more than 34,000 tracks and decades of Bollywood hits, the next chief will inherit both a digital engine and a volatile music market. The playlist may be familiar, but the next act at Tips Music is only just beginning.
