Campa paints Kolkata purple for Puja glory

MUMBAI: Talk about a bottle shock! Campa just turned Kolkata’s Durga Puja into a fizzy purple fiesta that had the city bubbling with excitement. At the iconic Tala Prattoy Pandal, the beverage brand unveiled a jaw-dropping 30-foot 3D anamorphic installation celebrating the spirit of “Big Bottle, Big Celebration.” The massive spectacle blended dance, food, festivity, and joy into one effervescent ode to Puja revelry, making Campa Cola and Campa Energy the toast of the town.

The larger-than-life experience, crafted by Inventech, a division of Laqshya Media Group, reimagined how brands can merge technology and tradition. “Durga Puja is the true embodiment of culture and togetherness, and this anamorphic experience captured that spirit perfectly,” said Inventech CEO Sommnath Sengupta.

From families and influencers to selfie-seekers and art lovers, thousands thronged the site, stopping mid-hop to click, share, and soak in the spectacle. The installation quickly became the city’s newest must-visit landmark, adding a sparkling twist to pandal hopping.

With its purple takeover, Campa proved that celebration, when bottled with imagination, can truly overflow.