MAM
Wpp Media bags integrated media mandate for Leeford Healthcare
MUMBAI: Wpp Media has won the integrated media mandate for five of Leeford Healthcare Limited’s strategic consumer brands, covering atl, full-funnel digital, e-commerce, q-commerce, performance marketing, and seo. The win marks a significant expansion of Wpp Media’s footprint in India’s healthcare and personal care sector.
Under the mandate, Wpp Media will oversee end-to-end planning and buying across key platforms, leveraging data-led strategies to deliver scale, efficiency, and measurable impact. For Leeford, one of India’s fastest-growing pharmaceutical and healthcare companies and the second-largest player in general medicine, the partnership aims to strengthen brand visibility, optimise consumer journeys, and drive sustainable business growth.
“Leeford Healthcare’s journey is rooted in trust while rapidly scaling into personal care and orthopedics,” said Wpp Media South Asia president- client solutions Navin Khemka. “This mandate goes beyond media, it’s about shaping how a brand of scale connects with millions in a digital-first world. By fusing data intelligence, commerce expertise, and creative storytelling, we aim to craft seamless consumer experiences across platforms.”
Echoing the sentiment, Leeford Healthcare founder & managing director Amit Gupta said, “Our vision is to build Leeford into a diversified consumer powerhouse that blends healthcare credibility with lifestyle relevance. To scale this vision, we needed a partner who could combine strategy with execution and Wpp Media is best equipped to help fuel the next chapter of our growth story.”
Founded with the purpose of making quality healthcare more accessible, Leeford Healthcare continues to evolve into a broad-based health, wellness, and personal care brand. With this partnership, both companies are set to craft a media strategy that’s equal parts precision, performance, and purpose, a formula fit for India’s fast-changing healthcare landscape.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
