MAM
Indobevs names Vikas Kumar co-founder to lead growth
MUMBAI: Indobevs, one of India’s fastest-growing alco-bev companies, has elevated Vikas Kumar to co-founder, signalling a bold step in its expansion drive. In his new role, Kumar will steer operational strategy, boost manufacturing muscle, and tighten supply chains to support Indobevs’ ambitious growth plans.
Kumar, who joined Indobevs seven years ago, has been the architect of the company’s operational backbone. He built robust manufacturing systems, streamlined supply chains, and implemented scalable processes that have helped the company grow nearly 40 per cent year-on-year.
With more than 20 years of experience across Hindustan Coca-Cola Beverages, United Biscuits and SC Johnson, Kumar brings expertise in supply chain management, plant engineering, project execution and process optimisation.
“Indobevs has always stood out for bold ideas and quality focus,” Kumar said. “As co-founder, I aim to make our operations resilient, agile and future-ready, ensuring we scale responsibly while delivering exceptional value to customers.”
Co-founder Geetika Mahandru added, “Vikas’ vision and operational insight have been key to our growth. Under his leadership, we are well-positioned to expand into new markets and continue offering premium, consumer-focused experiences.”
Indobevs is expanding both domestically and internationally, with greenfield facilities under construction in Uttar Pradesh and Karnataka. New launches include the liqueur Bonga Bonga and multiple whisky variants, all under Kumar’s operational oversight.
Founded in 2007, Indobevs has built a diverse portfolio that includes Brocode, Big Bro, Bro Red, Brose, Bonga Bonga Mystery Liqueur, Enso Japanese Whisky, Eden Blended Malt Whisky, Wingman Blended Malt Whisky, God’s Own Cognac and Tom & Mew Gin. The company continues to push bold flavours and contemporary drinking experiences.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
