IndoBevs names Diksha Sahgal head of PR and communications

INDIA: IndoBevs has appointed Diksha Sahgal as head of PR and corporate communications, as the beverage maker sharpens its brand and communications strategy to support its next phase of growth.

Sahgal, who joined the company in 2024, takes on the role after serving as category manager for specialty spirits. In her new position, she will lead IndoBevs’ integrated communications function, shape its evolving brand voice, and strengthen engagement with consumers, partners and industry stakeholders as the company expands across India and international markets.

During her tenure as category manager, Sahgal played a role in refining brand positioning and driving portfolio innovation, including the launch of botanically infused liqueur Bonga Bonga, which helped build momentum in the speciality spirits segment.

Sahgal brings over seven years of experience in brand and communications strategy. Prior to IndoBevs, she held roles at Woodsmen Mountain Whiskey and Freecharge, spanning brand building, consumer engagement and strategic communications. She holds a specialisation in public relations from the Xavier Institute of Communications, Mumbai.

Founded in 2007, IndoBevs has built a portfolio of contemporary alcoholic beverage brands across spirits and liqueurs, positioning itself as a fast-growing challenger in India’s evolving drinks market.