Brands
Sweet Truth serves nostalgia with festive desserts
MUMBAI: This Diwali, Sweet Truth is sprinkling a little nostalgia on your plate! Rebel Foods’ indulgent dessert brand has launched its festive campaign, Back To Sweetness, celebrating the magic of togetherness with a delightful fusion of traditional Indian flavours and modern dessert craftsmanship.
The limited-edition collection brings classic sweets to life in a distinctly Sweet Truth style. Highlights include the rasmalai cake (Rs 649), gulab jamun cheesecake (Rs 219), rasmalai jar (Rs 169), baklava (Rs 249), and mishti doi cheesecake (Rs 199). For gifting, the brand has introduced the Sweet Truth celebration gift box (Rs 699) and a charming Sweet Truth gift bag (Rs 29), perfect for sharing festive joy.
“Back To Sweetness celebrates Diwali by reconnecting with our roots while offering something refreshingly new. By fusing Indian flavours with Western dessert styles, Sweet Truth helps people relive cherished memories and make new ones with every bite,” said Sweet Truth brand manager Aruj Garg.
Available at over 370 locations nationwide, the collection is designed to make Diwali celebrations indulgent, nostalgic, and joyfully sweet.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
