iWorld
Arijit Basu joins Spotify as sales director – media, entertainment & finance in India
MUMBAI: His new job is like music to his ears like it was around 12 years ago. Arijit Basu, a distinguished professional in sales and business development, has embarked on a new chapter in his career as the director of sales – media & entertainment and finance, India at Spotify. Basu brings nearly 20 years of experience to the world’s leading music streaming platform.
Sharing his enthusiasm for the role, Basu announced on social media:”Am really excited to share that I will be starting a new position at Spotify as director of sales – media & entertainment & finance, India! Looking forward to collaborating and doing some stellar work.”
Basu’s career is defined by a series of impactful roles that showcase his expertise in sales, business development, and digital marketing:
* Vice-president – growth & strategy at BC Web Wise (Feb 2022 – Sep 2024): Championed growth initiatives, spearheaded digital marketing campaigns, and drove business development for two and a half years.
* Head of business development at Arr̩ (May 2018 РMay 2021): Led strategic partnerships and sales..
* Director – Head of sponsorship (west) at Viacom18 (Jan 2013 – May 2018): Played a pivotal role in driving sponsorship strategies for youth and English entertainment segments.
* National sales lead for Sunburn Music Festival at Percept D Mark (Jan 2010 – Dec 2012): Contributed significantly to establishing Sunburn as a leading music festival in India.
* Senior manager at Vh1 India (Apr 2006 – Sep 2009): Expanded the channel’s business footprint during his tenure.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
