Brands
Škoda drives emotion with Heartbreak campaign
MUMBAI: They say love hurts, and Škoda Auto India is proving it with Heartbreak, a tongue-in-cheek campaign celebrating the coveted Škoda Octavia RS, created in collaboration with BBH India.
The limited-edition Octavia RS, launched as part of Škoda’s 25-year anniversary in India, sold out in a blistering 20 minutes, leaving enthusiasts heartbroken, and inspired.
At the centre of the campaign is a high-octane brand film that channels the car’s rally-bred spirit, turning FOMO into full-blown automotive passion. But the heartbreak doesn’t stop there.
Fans can head to an interactive microsite, octavia heartbreak.skoda-auto.co.in, to explore the playful ‘Non-owner’s manual’, a witty guide for those who didn’t manage to grab one of the 100 cars.
Adding to the fun, Škoda also launched ‘Driver’s Seat’, a special body perfume inspired by the RS’s thrill, letting fans “smell the drive” even without the keys.
Škoda Auto India brand director Ashish Gupta said, “The ‘Heartbreak’ campaign celebrates not just those who own the Octavia RS, but also the countless fans who’ve kept its spirit alive. True performance isn’t just felt on the road, it stays with you.”
BBH India chief creative officer Parikshit Bhattaccharya added, “When you’ve got 100 cars and a million fans, you create a coping mechanism for heartbreak. Every element of this campaign was crafted to make the experience unforgettable.”
From film to fragrance, microsite to memes, Škoda’s Heartbreak proves that even when love for a car goes unrequited, the passion can still go full throttle.
Brands
Blenders Pride unveils The One And Only campaign
New 360 campaign celebrates standing apart in a crowded world
MUMBAI: Blenders Pride Packaged Drinking Water has lifted the curtain on its latest campaign, ‘The One And Only’, sharpening its focus on a simple but powerful idea. In a world full of winners, only one truly stands apart.
Launched on 2 March 2026, the new narrative reframes success as something more than visibility or volume. For the brand, true success lies in distinction. It is not about being one among many. It is about being unmistakable.
The campaign brings this thought to life through three striking protagonists. Avanti Nagrath embodies fearless confidence and individuality. Kirandeep Chahal commands attention with a magnetic, unapologetic presence. Mahieka Sharma represents poise and quiet admiration. Each reflects a different facet of the brand’s personality, yet all share the same defining trait. They rise above.
Set in an aspirational world filled with equals, the film suggests that aura, confidence and style are what set the exceptional apart. It is a subtle reminder that influence is not claimed loudly, but worn effortlessly.
Blenders Pride has long positioned itself at the intersection of style and success, shaping modern Indian aspiration through innovation, industry firsts and iconic fashion platforms. With ‘The One And Only’, it turns the spotlight on a new generation that does not just want recognition. It wants admiration.
Pernod Ricard India chief marketing officer Debasree Dasgupta, said the brand has always believed in success with style and stature. She noted that today’s youth do not merely aim to succeed, but to stand apart with assurance, and the campaign captures that cultural shift.
The creative is backed by a full 360-degree rollout across digital and social platforms, including placements during the ICC T20 World Cup, alongside front-page newspaper ads and prominent outdoor sites across major cities. The aim is clear. To ensure the message of distinction is seen everywhere, yet feels like it belongs to the few.
Conceptualised by Ogilvy India, the campaign reinforces Blenders Pride’s long-standing cultural leadership. As Ogilvy North chief creative officer Nitin Srivastava put it, the brand has always stood for stature, style and effortless panache. ‘The One And Only’ simply distils that philosophy for a new era.
In a marketplace crowded with claims of greatness, Blenders Pride is betting on a quieter confidence. Not everyone can be the one and only. But that, perhaps, is the point.
