Ad Campaigns
MasterChow launches ‘Ba-Chow’ campaign
Mumbai: India’s ready-to-cook Asian cuisine brand, MasterChow launched its innovative ‘Ba-Chow’ digital campaign, drawing inspiration from the popular Bollywood film Fukrey. The campaign’s quirky tagline, “Aao, Khao, and Bachaao,” coupled with a promotional video mimicking the film’s iconic lunch scene, creates an instant connection with audiences.
As part of the “Ba-Chow” digital campaign, MasterChow offers tempting deals: a 33 per cent discount on online orders and a buy two get one free offer for in-store purchases. This dual strategy caters to both digital and traditional shoppers, maximizing the campaign’s reach. The results speak for themselves – MasterChow has reported an impressive 50 per cent increase in sales since the campaign’s launch. By seasoning its digital marketing with a dash of Bollywood humor, MasterChow has not only boosted sales but also cooked up a recipe for memorable brand engagement in the digital space.
Sharing his insights on the campaign, MasterChow founder Vidur Kataria said, “In this competitive food industry, we strive to differentiate ourselves through our cuisine and how we connect with our customers. The ‘Ba-Chow’ campaign is our way of adding a dash of joy to their shopping experience. The name adds a playful twist on the Hindi word “Bachao,” meaning “save,” that perfectly aligns with the discounts being offered. The clever wordplay, along with the campaign’s engaging visuals and promotional deals, creates a well-rounded marketing approach. We believe that by making saving money feel like a fun activity, we are bringing a flavor-packed Asian culinary bliss to our customers that goes beyond their dinner table.”
MasterChow’s “Ba-Chow” sale offers more than discounts — it’s a celebration of Asian flavors. Now live across the brand’s website, as well as platforms like Blinkit, Swiggy Instamart, Zepto, BigBasket, and Amazon India, this exciting promotion invites food lovers to indulge in authentic Asian flavors. Running from 4 September to 10 September, the “Ba-Chow” digital campaign offers a week-long opportunity for food enthusiasts to enjoy unbeatable deals.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
