Brands
MasterChow launches flavour-packed campaign with Ranveer Brar
MUMBAI: MasterChow is turning up the heat in home kitchens across India with a new ad campaign fronted by celebrity chef Ranveer Brar. The ready-to-cook Asian cuisine brand has rolled out the first film in its multi-part series, anchored by the playful call to action, “Not Mangaya, Ghar Pe Banaya”. The message is simple: skip the takeaway, fire up the pan and bring bold Asian flavours to life at home.
Available across Reliance Stores, Lots, Walmart and leading e-commerce and quick commerce platforms, MasterChow is positioning its latest campaign as a celebration of easy, exciting home cooking. Each upcoming film will dive into a different kitchen moment, showing viewers how the brand’s sauces and noodles transform everyday meals into restaurant-style Asian dishes without the effort or the guesswork.
The campaign mirrors MasterChow’s shift into its new identity as the masters of Asian flavours. With an expanding range inspired by Japanese, Thai, Korean and Chinese-style dishes, the films highlight a more diverse flavour universe while still keeping the brand’s promise alive: simple, delicious, fuss-free cooking.
Co-founder Vidur Kataria said the campaign reflects the brand’s mission to make Asian cooking approachable and fun. He noted that MasterChow has spent years perfecting flavours that remove intimidation from the process and bring joy back to the stove.
MasterChow’s portfolio includes one of India’s widest ranges of ready-to-cook Asian sauces such as Chilli Garlic, Kung Pao, Thai Basil and Chowmein, alongside the brand’s signature Chilli Oil and no-maida, high-protein noodles. Made with 100 per cent natural ingredients and no MSG, the products have helped MasterChow carve out a leading position across online and offline retail.
Chef Ranveer Brar said the campaign taps into the thrill of cooking that no takeaway can match. He added that his association with MasterChow has grown beyond endorsements, becoming part of a shared passion for flavour, experimentation and kitchen joy.
As the Asian food wave continues to rise in India, MasterChow aims to make home-cooked Asian dishes a daily habit rather than a weekend indulgence. With more films set to add fresh twists to the “Not Mangaya, Ghar Pe Banaya” universe, the brand hopes to inspire every household to cook with confidence and flair.
Brands
Havas reports solid Q1 2026 with 2.5 per cent organic net revenue growth
Advertising group maintains positive momentum and confirms full-year guidance.
MUMBAI: Havas has started 2026 on a strong note proving that even in uncertain times, its converged model continues to deliver. The global advertising and communications group reported net revenue of €638 million for the first quarter of 2026, representing organic growth of +2.5 per cent compared to the same period last year. This performance was driven particularly by a robust +7.4 per cent organic growth in the United States.
Total revenue for the quarter reached €667 million, with organic growth of +2.8 per cent. Recent acquisitions contributed a positive scope impact of +1.7 per cent, while foreign exchange movements had a negative impact of -5.8 per cent, mainly due to the US dollar and British pound.
Europe, which accounts for 50 per cent of net revenue, delivered +1.1 per cent organic growth, supported by a good performance in France. North America (36 per cent of net revenue) led the way with +7.4 per cent growth, thanks to strong contributions from both Havas Creative and Havas Media. APAC & Africa (8 per cent) saw a decline of -6.2 per cent, while Latin America (6 per cent) remained nearly stable at -0.6 per cent.
Havas chairman and CEO Yannick Bolloré said, “Havas has started 2026 on a solid footing, continuing its momentum and delivering organic growth in net revenue of +2.5 per cent. This performance, in line with our full-year 2026 guidance, was driven in particular by continued strength in the US.”
The group also continued its bolt-on acquisition strategy, acquiring majority stakes in four agencies during the quarter: Acento Public Affairs (Spain), Ctrl Digital (Sweden), Styleheads (Germany), and Eyesight (France).
Havas maintained its strong creative reputation, ranking as a top holding company in the WARC Creative 100 for the sixth consecutive year, with three agencies BETC, Havas Paris, and Havas India placing in the Top 50.
Looking ahead, Havas confirmed its 2026 guidance: organic net revenue growth between +2.0 per cent and +3.0 per cent, adjusted EBIT margin between 13.2 per cent and 13.5 per cent, and a dividend payout ratio of around 40 per cent. The group also reiterated its medium-term targets for 2028.
Despite ongoing macroeconomic and geopolitical uncertainty, Havas enters the rest of the year with solid fundamentals and confidence in its ability to deliver sustainable, profitable growth.
In a challenging environment, Havas is proving that its integrated, client-centric model remains resilient delivering steady growth while continuing to invest in creativity and innovation. The first quarter results suggest the group is well-positioned to navigate the year ahead with confidence.
