MAM
Mars Cosmetics welcomes Anshu Arora Sindhwani to lead innovation
MUMBAI: Looks like Mars just found its next shining star. India’s fastest-growing homegrown beauty brand, Mars Cosmetics, has roped in Anshu Arora Sindhwani as head of product, as it powers into its next phase of innovation and category expansion.
With over 15 years of experience painting success stories across beauty, colour cosmetics, and FMCG, Sindhwani is no stranger to creating products that don’t just sit pretty on shelves, they fly off them. Her career spans top-tier brands such as Akzonobel (Dulux), Colorbar, Mary Kay, and Win-Medicare, where she crafted high-performance portfolios that blended strategy, science, and sparkle in equal measure.
At Mars, Sindhwani’s mission is clear: to make “Makeup for Everyone” more than a tagline. She will steer end-to-end product strategy from new product development and category planning to lifecycle management and innovation architecture. Her focus will be on building a robust pipeline of launches that balance creativity with performance and affordability, the winning formula that’s fast turning Mars into the people’s beauty brand.
“MARS represents a new era in Indian beauty, bold, experimental, and deeply attuned to its consumers,” Sindhwani said. “I’m excited to build on this energy by crafting innovations that not only perform but also connect bringing together creativity, technology, and inclusivity in every formulation and finish.”
Her words mirror the brand’s growing confidence that beauty need not be imported or inaccessible. Mars has steadily carved a niche as the Indian disruptor redefining what affordable glam looks like, taking cues from its consumers rather than dictating trends from boardrooms.
Founded with the vision of democratising makeup, Mars Cosmetics has been among India’s most dynamic homegrown names in the beauty space, capturing hearts (and vanities) across Tier 1 to Tier 3 cities. Its vibrant, high-performance products have found favour with Gen Z creators, beauty professionals, and everyday users alike, powered by a deep understanding of what Indian consumers actually want from their makeup: fun, functionality, and fair pricing.
Adding Sindhwani to the mix signals a strategic leap towards design-led innovation and global competitiveness. “We are thrilled to have Anshu join the Mars family,” said Mars Cosmetics business administrator Rishabh Sethia. “Her deep understanding of consumers, strategic mindset, and innovation-driven approach will help us strengthen our position as India’s leading product-driven beauty brand.”
Sindhwani’s career reads like a masterclass in product-led storytelling. Known for her consumer-first, design-thinking approach, she has pioneered several first-in-category launches that pushed boundaries of what Indian beauty could be playful, potent, and proudly local.
Her appointment comes at a pivotal time for Mars, which is expanding rapidly and cementing its image as India’s fastest-growing beauty brand. The company’s focus on building high-performance yet accessible formulations has positioned it as a favourite among digital-native consumers who crave both authenticity and affordability.
As the beauty industry becomes increasingly crowded, Mars is setting its sights higher and its strategy sharper. With Sindhwani at the helm of product development, the brand seems poised to blend science with sass, data with dazzle.
In an era where every brand claims to “innovate,” Mars’ real edge may just be in how it listens and now, how it lets a product visionary like Sindhwani lead that conversation.
Because when Mars and innovation align, beauty might just find its new orbit.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
