MAM
Adidas celebrates Women’s Day with Watch Us Move campaign
New Delhi: In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.
The launch of the campaign saw Manushi Chhillar, Dipika Pallikal and Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.
“Watch Us Move is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. Yet many tell her what to do, how to look and who to be with. With the launch of this campaign, adidas aims to provide 100 per cent support for all women making moves as they move the world,” said Adidas senior director Sunil Gupta.
Miss World 2017 Manushi Chhillar said the campaign celebrates women, their achievements and inspires us to keep a positive approach to life. “It celebrates the fact that being feminine is powerful in every way, shape and form. Through this platform, I would like to say we are ready to move and now, more so than ever, it’s time for the world to ‘watch us move’,” she added.
Indian squash player Deepika Pallikal said, “Watch Us Move is a rallying call for all women to be the drivers of change for one another with their inspiring rebellious optimism. Through this campaign, I urge women to express themselves more freely and also to move and enjoy and see how this movement can do wonders to their bodies and minds for overall well being.”
The campaign is timed with the arrival of Adidas’ most supportive active wear range – Formotion – a collection that has been developed by an all-female design team to deliver maximum support, whilst offering a comfortable fit that works seamlessly with the body in motion. Formotion is a celebration of freedom and expression through movement and inclusivity for all women.
Brands
Ekincare names Rupal Kumar head of corporate sales
Industry veteran to drive enterprise growth and expand platform reach across India
MUMBAI: Corporate health platform ekincare has appointed Rupal Kumar as head of corporate sales, tasking the industry veteran with accelerating enterprise growth and expanding the company’s presence across India.
In his new role, Kumar will lead new customer acquisition, shape the firm’s sales strategy and strengthen ekincare’s footprint among organisations looking to provide personalised health benefits to employees.
Kumar brings more than two decades of experience in business development, strategic partnerships and team leadership across fintech, health tech and consumer durables. Before joining ekincare, he worked at Razorpay, where he helped scale the enterprise division for RazorpayX.
His career also includes leadership roles at MediBuddy, where he served as national head of strategic partnerships and director of sales for the South region. Earlier, he spent five years at Paytm leading regional payments businesses and building strategic alliances.
Welcoming the appointment, ekincare co-founder and chief executive Kiran Kalakuntla, said Kumar’s experience in expanding enterprise partnerships within the healthcare ecosystem would support the company’s next growth phase.
“We are excited to welcome Rupal to the team. His strong track record in scaling enterprise partnerships within the healthcare ecosystem makes him an ideal fit for our vision. As we enter this next phase of growth, his leadership will be instrumental in expanding our reach and advancing our mission to deliver integrated, accessible healthcare to every employee,” Kalakuntla said.
Commenting on his new role, Kumar said he looked forward to working with the leadership team to drive the company’s growth and deepen its impact in the corporate healthcare space.
“I am excited to join ekincare and work alongside the leadership team to drive our next phase of growth. I look forward to leveraging my experience in building enterprise partnerships and high-performing sales teams to accelerate our impact across India,” he said.
Founded in 2014 by Kiran Kalakuntla, Srikanth Samudrala, Dr Noel Coutinho and Somak Ray, ekincare has grown into one of India’s largest corporate health benefits platforms. The company now serves more than 2 million employees across over 1,100 organisations, including Fortune 500 firms such as PepsiCo, BlackRock and Visa.
Supported by a network of more than 50,000 healthcare providers across 500 cities, ekincare aims to make workplace healthcare more accessible, tech driven and scalable as India’s corporate wellness ecosystem continues to evolve.
