MAM
One Take Media brings ‘Yaaron Kaa Yaar’ series
MUMBAI: One Take Media Co has acquired all media rights for the latest series Yaaron Kaa Yaar for India and SAARC Nations. It has three seasons, each with 52 episodes of 13 minutes each.
What makes Yaaron Kaa Yaar exciting is the lead character, who is inspired from the happiness spread by laughing buddha. He is the fun-spirited lead of this series who loves helping the people of his village. He is always in a pleasant mood and enjoys freeing people from their troubles. Now the viewers can get to know him and immerse themselves in a roller coaster ride of fun & joy.
One Take Media Co is a content production and distribution hub in Mumbai. It provides content and value added services to leading DTH, cable, OTT and TV channels in India and abroad. OTMC provides content in various genres including Hollywood movies, Hollywood movies dubbed in Hindi and nine regional languages, kids animation movies and series and Korean drama series and K-Pop.
One Take Media Co Director Dimpy Khera said, “After the pandemic, we seriously need a happy animation like Yaaron Kaa Yaar who is truly the audience’s helping buddy. We love that we are able to uplift the mood of our audience with this series and bring hope to our viewers. Just like the world is getting back on it’s feet post the lockdown, Yaaron Kaa Yaar is an epitome of how there is a silver lining in every challenging situation and all tough times can be passed with a smile and some laughter.”
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
