Ad Campaigns
Navneet Education concludes ‘Gyan ke Ganesha’ campaign
Mumbai: Navneet Education Ltd successfully concluded its “Gyan ke Ganesha” campaign in honour of the Ganesh Chaturthi festival, capturing the essence of knowledge, creativity, and community involvement. The campaign, which was conducted across 90 schools in Maharashtra, encouraged students to donate old books, which were then used to create a unique Ganesha idol.
The initiative spanned ten cities: Pune, Ahmednagar, Nashik, Akola, Nanded, Dhule, Sangli, Solapur, Jalgaon, and Chhatrapati Sambhaji Nagar. Each city saw enthusiastic participation from schools, with students contributing their old books to this innovative and meaningful project. The school in each city that collected the most books was honoured with the Ganesha idol created from donated materials, symbolizing the fusion of knowledge and devotion.
Navneet’s ‘Gyan ke Ganesha’ campaign promoted environmental sustainability by repurposing old books and fostered a spirit of giving and community among students. The initiative was designed to instil the values of learning and sharing, resonating deeply with the festival’s ethos.
Navneet Education Ltd’s head of branding Devish Gala shared his thoughts on the initiative, “The ‘Gyan ke Ganesha’ campaign has been a testament to the power of collective effort and the significance of knowledge. By turning old books into a sacred idol, we wanted to convey the message that wisdom is eternal and can take many forms. The enthusiasm shown by the students and schools in embracing this concept has been truly inspiring. We are proud to have fostered a sense of responsibility and creativity in the young minds of Maharashtra, and we hope this initiative leaves a lasting impact on them.”
LMN Communications partner Suyash Lahoti said, “As Navneet’s creative partner, we at LMN Communications were inspired to craft a campaign that truly embodies their commitment to knowledge. The ‘Gyan ke Ganesha’ initiative, where we transformed old Navneet books into Ganpati idols, perfectly depicts the shared value of ‘knowledge’ between Lord Ganesha and Navneet, creating a deep emotional resonance with the audience.”
To further commemorate this unique celebration, Navneet Education Ltd documented the entire idol-making process and the joyous moments of the festival.
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