Ad Campaigns
VDO.AI and Taneira by TATA launch successful OLV summer campaign
Mumbai: VDO.AI, an advertising technology platform, partnered with Taneira, the ethnic wear brand from TATA, to launch a summer campaign focused on comfort, style, and Indian craftsmanship. The campaign targeted women aged 25 to 55 in tier 1 and tier 2 cities using VDO.AI’s Online Video (OLV) ads and exclusive premium publisher network.
The campaign delivered over 3.3 million impressions, achieved a 74.57 per cent video completion rate (VCR), and recorded a click-through rate (CTR) 4x higher than the industry average.
VDO.AI’s CEO, Amitt Sharma commented, “Our partnership with Taneira allowed us to demonstrate how AI and data-driven strategies can significantly enhance audience engagement and drive higher conversion rates. With the dual CTA strategy and granular targeting, we ensured Taneira’s message resonated with the right audience, delivering exceptional results that highlight the power of our technology.”
The campaign’s dual Call-to-Action (CTA) strategy offered both “Shop Now” and “Store Locator” options, guiding viewers to either explore Taneira’s collection online or find a nearby store through VDO.AI’s technology.
Taneira’s representative, Pranjal Agarwal added, “Partnering with VDO.AI has been a fantastic move for us. Their AI-driven online video ads delivered impressive results, achieving a high ROI. The dual CTA strategy and contextual ad placements on premium publisher websites enabled our ads to effectively reach our target audience, resulting in a 4X increase in CTR compared to the industry average. We are impressed by both the performance and the team at VDO.AI and look forward to future collaborations.”
This partnership set a new standard for digital advertising in the clothing sector, demonstrating how technology can enhance brand storytelling and create impactful consumer experiences.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
