Kids
Cosmos-Maya’s Wow Kidz Action awarded YouTube diamond play button
MUMBAI: Wow Kidz, the content distribution wing of Cosmos-Maya has been awarded a rare second diamond play button, a YouTube creator award bestowed on channels for crossing ten million subscribers. Wow Kidz Action joins its sister channel, Wow Kidz, in winning the coveted accolade and with this new award, Wow Kidz’s multi-channel network has a total of 38 YouTube Creator Awards to its name – 25 Silver, 11 Gold and two diamond buttons.
The Wow Kidz Action channel has seen immense growth in just over three years, hitting 30 billion views across its collection of homegrown and internationally acquired titles, including Vir: The Robot Boy, Rollbots, Hotwheels, Robinhood, Gattu The Power Champ and Gormiti.
Cosmos Maya CEO Anish Mehta said: “The Wow Kidz brand growth on YouTube has been spurred by the increased global internet usage among families during lockdown. It has seen a meteoric growth in revenue potential across nearly 160 countries around the world and increased the number of acquisition partnerships and gross and repeat viewership. Having two Diamond Play buttons in the same MCN is a rare achievement. A genre-specific channel within our MCN getting such an award solidifies the strength of our diverse offering ranging across geogrpahies, languages and genres across YouTube, and is testimony to how we’ve kept our finger on the pulse of audience tastes. We are extremely proud of these accolades.”
Wow Kidz’ multi-channel YouTube network is home to over 20,000 videos of owned and third-party animated content, spanning genres including comedy, edutainment, nursery rhymes and action. Across the 34 channels in 18 languages, Wow Kidz has over 60 million total subscribers.
Wow Kidz is known for its superhit kids shows like Motu Patlu, Selfie With Bajrangi, Eena Meena Deeka and Vir: The Robot Boy, which alone has over 13 billion views on YouTube.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
