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Star India clocks nearly 10 bn viewing minutes for IPL 2021 opener

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KOLKATA: Star India network has clocked 323 million total impressions for the opening match of IPL 2021. Although the curtain raiser between defending champions Mumbai Indians and Royal Challengers Bangalore received 42 per cent higher viewership than 2019, it ticked lower viewership than the 2020 edition of the league.

IPL 2020 was hosted in an unprecedented situation which led to a tremendous growth. The country got the flavour of live sports after a long hiatus that caught more eyeballs. With limited entertainment and socialisation options at hand, it gave viewers a much needed break. But this year, the calendar has been jam-packed wit cricket; two international series took place right before the IPL. Moreover, the audience has other avenues of entertainment at hand as well. However, it needs to be mentioned that with parts of the country descending into lockdown again, the viewership may go up in the later part of the tournament.

 “We are delighted with fans' response to Vivo IPL 2021. Almost 10 billion minutes of consumption (9.7 billion) for the opening match of the tournament shows how eagerly anticipated the season was, despite just a four-month gap between the two seasons. We are confident that viewers’ interest will continue to grow as the tournament progresses,” said a Star Sports spokesperson. “We are committed to delivering an immersive experience that takes fans confined at home closer to the action. We also urge everyone to stay home as much as possible, take all precautions and be safe during these difficult times.”

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Since acquiring the media rights for the IPL, Star and Disney India have invested in and grown the league year-on-year, taking the most popular sporting event in the country to greater heights. This year, nearly every third TV-owning household in India watched the opening match live, the company stated.

IPL 2021 is being broadcast in seven languages, custom-designed from the ground up for viewers of that region. With a team of 100 commentators across language feeds for the 14th season of the tournament, the illustrious panel is guaranteed to keep the audience gripped with live commentary in the language of their choice. The Select Dugout panel for the IPL 2021 that includes a decorated set of experts such as Scott Styris, Brian Lara, Brett Lee, Graeme Swann, and Dominic Cork will deliver detailed analytical commentary to create deeper fan engagement.

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Awards

Hamdard honours changemakers at Abdul Hameed awards

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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.

The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.

Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.

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The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.

Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.

Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.

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The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.

Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.

Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.

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The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.

Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.

 

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